“We are being priced out the market”
“We need to price our new SaaS product”
“We are leaving money on the table” “
"Our sales reps are discounting our product too much of the time”
• Learn how to develop a pricing and packaging strategy that is targeted and drives revenue growth
• Learn the iterative process for developing the product price based on buyer value
• Learn new approaches to creating volume based pricing
• Learn more effective approaches for ensuring sales can support the products pricing through sales training and tools
• Improved monetization of every element of your product due to understanding of the buyer value and more strategic packaging strategies
• Pricing that doesn’t leave money on the table since it is based on product value to the buyer not on unrelated elements such as cost
• Sales reps that are more effective at supporting price because they better understand buyer value and how pricing supports the offering
• Products that are more customer and and value-focused and can better drive top line growth
• SiriusDecisions will undertake a discovery process to gain an understanding of your current situation and identify the specific needs to complete product pricing
• Interview key stakeholders to prioritize activities and uncover needed resources to support the pricing effort
• Lead a pricing and packaging team through the process and requirements for developing offering pricing and packaging
• Utilize qualitative and quantitative data, including surveys and interviews of key stakeholders to asses key pricing and packaging capabilities to develop an action plan customized to your organization
• The components of a repeatable pricing and packaging development process
• Pricing and packaging strategy documents (first drafts) for one product
• Periodic review and optimization sessions
• A set of recommendations to continue and refine value based pricing