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Product Marketing and Management Model Workshop

Who Should Attend

Leaders who need a best in class framework to define roles and responsibilities and key deliverables from strategy to execution to growth.

Marketing, sales and product leaders and their teams who need a consistent and scalable process to drive product success.

Objective

SiriusDecisions frameworks, models, data and known best practices to illustrate best-in-class approaches to building and operating an effective, efficient and agile product marketing function both locally and globally.

  • Determine an overall structure of the innovation, product development and go-to-market process, including clarifying roles and responsibilities for marketing, product management and product marketing.

  • Defining a framework and workflow process and determine a consistent governance model around the process areas of go to market process improvement.

  • Learn best practices and frameworks specific to product marketing and management activities and deliverables based on practices utilized by best-in-class peers – and establish these practices as standard tool-kit for product management/marketing teams.

Best Practice Agenda

  • Overview of SiriusDecisions PMM Model – 3 Phases & 7 Stages

  • Deeper dive into Strategy Phase of Model

  • Deeper dive into Execution Phase of Model

  • Deeper dive into the Growth Phase of the Model

  • Exercises on MRD, Business Case, Launch Plan or Solution Handbook

  • Operationalizing the PMM Model

Prerequisite Work

  • Pre–Reading: The SiriusDecisions PMM Model

  • Optional Webinars, e-learning courses or other sessions covering workshop material and questions regarding  the workshop itself. Inquire to your account executive or customer success manager for more information about tailored workshops.

Workshop Leaders

Our workshop leaders are seasoned practitioners who have planned, executed and measured successful initiatives, campaigns and projects in their respective subject matter areas of expertise.

They engage hundreds of clients annually in continuous research, benchmark studies and client inquiries to identify trends, issues and challenges and provide models, frameworks and actionable pragmatic advice to clients. Through our Advisory Services, clients gain increased leverage from the workshops through continuous engagement of our Analysts during their services subscription period.


 


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