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B2B Marketing Certification Program

B2B marketing is responsible for driving awareness, demand and engagement for a set of offerings and enabling the sales force to sell those offerings effectively. Elevate your proficiency with the latest B2B marketing best practices to hone your strategic efforts and develop meaningful ongoing relationships with customers.

Learn More About the B2B Marketing Certification Courses

 

Start Here! B2B Marketing Foundations

Lay the foundation for best-in-class marketing strategies that will help your organization grow and align your team for brilliant execution. Hone your strategic efforts and develop meaningful ongoing relationships with customers.  



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Advanced course: Demand And Account-Based Marketing

Enlist a disciplined methodology and process to improve demand and ABM program results. Optimize the revenue engine to accelerate the pipeline and learn how component parts across the organization contribute to success.

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Advanced course: Portfolio Marketing

Demonstrate your ability to help grow the business and make it run more effectively. Employ audience-centric go-to-market strategies, develop positioning and messaging, and create sales enablement and product launch programs with impact.

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Access the B2B Marketing Foundations course syllabus

Access the Demand and Account-Based Marketing course syllabus

Access the Portfolio Marketing course syllabus 

Enroll in an Upcoming Course

 

July 13
Register by July 10

B2B Marketing Foundation

Demand and Account-Based Marketing

Portfolio Marketing

 

 August 10
Register by August 7

 

B2B Marketing Foundation

Demand and Account-Based Marketing

Portfolio Marketing

 

September 14
Register by September 11

B2B Marketing Foundation

Demand and Account-Based Marketing

Portfolio Marketing

 

 October 19
Register by October 16

B2B Marketing Foundation

Demand and Account-Based Marketing

Portfolio Marketing

 

November 9
Register by November 6

B2B Marketing Foundation

Demand and Account-Based Marketing

Portfolio Marketing

 

A Unique Certification Experience

 

For Both Teams and Individuals

The B2B Marketing Certification Program is appropriate for both individual practitioners who want to establish stronger B2B skills, as well as teams who will benefit from establishing a common language that can help them take their organization to the next level.

A Unique Certification Experience

Because our lessons are made up of quick-hit videos, podcasts, data points, and discussions, coursework can be broken up into bite-sized learning sessions that fit easily into a busy schedule.

Engagement with Fellow Learners

The personalized experience of working with a course advisor and collaborating with fellow course participants ensures your experience is tailored to your needs.

Designed by SiriusDecisions Analysts

Every course within the B2B Marketing Certification Program is designed by a team of SiriusDecisions analysts, each of whom encompasses a unique body of experience and insights drawn from their work with hundreds of clients on a daily basis.

If you are an existing client with available learning tokens please click here to access.