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B2B Marketing Certification Program

B2B marketing is responsible for driving awareness, demand and engagement for a set of offerings and enabling the sales force to sell those offerings effectively. Elevate your proficiency with the latest B2B marketing best practices to hone your strategic efforts and develop meaningful ongoing relationships with customers.

Start Your Certification Today

We’ve designed a path that enables B2B marketers to learn and certify core skills and build upon that knowledge with advanced certification opportunities.

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Start with B2B Marketing Foundations. Register by March 6 for our next course, beginning March 9, 2020.

Register Now ($2049)

Learn More About the B2B Marketing Certification Courses


Level 1: B2B Marketing Foundations

Build rare and critical B2B marketing skills, using a proven B2B Marketing toolkit that will accelerate success.

Explore the Course Syllabus

Level 2: Campaign Planning (Coming in 2020)

Leverage best-in-class marketing techniques to design integrated campaigns that address the needs of your target buyers. Stay tuned for registration information.

Enroll in an Upcoming Course

March 9
Register by March 6
B2B Marketing Foundations
May 11
Register by May 8
B2B Marketing Foundations
July 13
Register by July 10
B2B Marketing Foundations

A Unique Certification Experience


For Both Teams and Individuals

The B2B Marketing Certification Program is appropriate for both individual practitioners who want to establish stronger B2B skills, as well as teams who will benefit from establishing a common language that can help them take their organization to the next level.

A Unique Certification Experience

Because our lessons are made up of quick-hit videos, podcasts, data points, and discussions, coursework can be broken up into bite-sized learning sessions that fit easily into a busy schedule.

Engagement with Fellow Learners

The personalized experience of working with a course advisor and collaborating with fellow course participants ensures your experience is tailored to your needs.

Designed by SiriusDecisions Analysts

Every course within the B2B Marketing Certification Program is designed by a team of SiriusDecisions analysts, each of whom encompasses a unique body of experience and insights drawn from their work with hundreds of clients on a daily basis.