Home Our Offerings Account Based Marketing ABM Infrastructure

ABM Infrastructure

SiriusDecisions helps account-based marketers identify and invest in the right technologies, tools, data, insights and services to ensure these investments are aligned with and delivering against their business goals, driven through ABM. We help clients make sense of all the vendor and agency confusion and take an unbiased approach to helping them evaluate and select the right solutions.

How SiriusDecisions Helps

  • We help clients understand that ABM is way more than just a technology/tool to be implemented
  • We help clients ask the right questions of vendors to get to the right decision
  • We help clients make the right solution choices without vendor bias and stay engaged in their operation
  • We help clients work across various teams (e.g. marketing operations, sales, IT) to take an organizational approach to assessing and evaluating the right solutions for ABM

Key Issues

Do you understand the technology, data and insights that will need to be leveraged or invested in to operationalize ABM?

Do you know what percentage of your budgets should be invested in technology and insights infrastructure?

Are you evaluating the proper types of technology categories, given where you are in your ABM journey and what your specific needs/requirements are?

Do you have a good sense of where and how much peers are investing in these areas, and what their ABM technology stacks look like?

Do you have a sense of the differences in infrastructure (technology and insights) required to implement ABM for large strategic accounts (one to one) and how that differs for ABM to groups of accounts in a named or industry ABM model (one to multiple)?

Success Stories

"SiriusDecisions is one of those partners that get in the heat of the battle with us. The ability to get as deep as we want – that’s why we enjoy dealing with SiriusDecisions."

Nick Panayi, Director of Global Brand and Digital Marketing
Read client story here

The SiriusDecisions Advantage

Our extensive experience with ABM means we have a finger on the pulse of what’s working and who’s doing it best. We take a top-down approach to ABM from the perspective of marketing and sales leaders.


Results You Can Expect

How to avoid making purchases that aren’t critical

A roadmap of a potential technology investment journey

Selection of right categories and vendors

Maximum benefit from technology investments and access to best practices

Take Action