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Corporate Messaging and Content

SiriusDecisions helps marketing and communications leaders implement a structured, repeatable approach that results in clear, differentiated and effective corporate messaging. Based on the patent-pending SD Messaging Nautilus, this process ensures a rigorous approach, internal consistency and requires less reliance and spend on agencies and other providers.

How SiriusDecisions Helps

  • We provide a structured step-by-step approach based on the SiriusDecisions Messaging NautilusTM that has been used by many companies to develop strongly differentiated offering messaging
  • Bringing a practical, structured approach to corporate messaging with templates for each step of the process
  • Ensures that messaging provides a strong foundation for brand development and execution
  • Enables messaging to be done in-house, saving money and increasing control of the process
  • Creating a simple template to capture messaging, explain internally and roll out for adoption across functional areas
  • SiriusDecisions analysts can provide feedback on your current messaging and determine areas for improvement

Key Issues

Was your corporate message developed by a third party agency without in-depth knowledge of your business or customers?

Does your corporate message provide value to a range of audiences across buyer and stakeholder segments?

Do you have a process internally for managing the expectations of high level participants in the corporate messaging process - such as the CEO?

Do you have a repeatable, step-by-step process for creating a truly distinctive corporate message?

Does your product messaging align with corporate messaging?

Do you have distinct messages for corporate audiences, such as prospective employees and investors?

Is your corporate message out-of-date and in need of a refresh?

Success Stories

 

"When I joined, Contently had an enormous opportunity to tell a story no one else was telling. We knew that breakthrough messaging could establish us as a leading solution for a complex problem."


Henry Bruce, SVP Marketing


Read client story here

"By understanding the power of both the rationalization and mapping project itself, we effectively expanded the vision of all employees from focusing on their ‘slice of the world’ to considering the full value and revenue potential of the entire portfolio."


Peter Ribolzi, Senior Manager of Global Brand


Read client story here

The SiriusDecisions Advantage

Our approach to messaging is built on a proven b-to-b messaging methodology that ensures relevance across audiences and differentiation from competitors. Clients who use our approach are able to significantly decrease spending on outside firms and take stronger control of their corporate messaging process.

 

Results You Can Expect

Corporate messaging that stands apart from your competitors and provides a halo of value for offerings

A structured, repeatable process that ensures buy-in from leadership

Greater corporate message clarity, authenticity and durability

Corporate messaging that is more relevant to audiences and increases confidence in your brand

Take control of the process and reduce spend on outside agencies

Provide clear guidance to employees implementing brand and content with simple messaging templates

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