Within b-to-b organizations, effective measurement allows leaders to track how value creation efforts are progressing, identify areas that are not developing as planned, and adjust resulting actions. Measurement can be used to examine many aspects of business performance, from the most highly summarized to the most granular. SiriusDecisions helps b-to-b leaders select key metrics and organize performance reporting across sales, marketing and product functions.
SiriusDecisions helps clients solve their business challenges through a retainer-based subscription to b-to-b research with access to benchmark data and experienced practitioners. In the context of this transformation, we suggest supplementing your subscription with onsite strategy sessions and workshops. We start with an assessment of your organization’s capabilities and readiness, then provide integrated consulting and workshops that accelerate adoption and transfer knowledge throughout your organization.