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Channel Marketing Strategies

SiriusDecisions helps channel marketing leaders develop a strategic channel marketing function, emphasizing cross-functionally aligned planning, channel demand creation, partner enablement and engagement programs. We help organizations design and manage best-in-class channel partner programs, measure ROI and create a detailed roadmap that charts a course for the evolution of the function. SiriusDecisions is recognized for its unmatched channel marketing expertise, credibility and best practice thought leadership.