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Channel Marketing Strategy and Planning

SiriusDecisions helps channel marketing leaders increase internal awareness, demonstrate business impact and value to the organization and build cross-functional relationships. Our strategic channel marketing expertise enables us to deliver aligned channel marketing planning, successful indirect sales business, and the ability to meet channel goals and objectives. We help you develop channel marketing programs that align with go-to-market planning activities, corporate strategy and growth goals, and exceptional partner experience.

How SiriusDecisions Helps

  • We provide guidance on defining your channel marketing plans and budget, and making the right investments to achieve channel goals and objectives
  • We help you determine what steps are necessary to drive desired channel outcomes
  • We help you promote the strategic value of channel marketing and the importance of partners to internal audiences
  • We facilitate alignment, collaboration and interlock between channel marketing and other functions

Key Issues

What is your approach to strategic planning and alignment to corporate goals for channel marketing?

How do you evangelize the importance of indirect channels to the business as well as elevate the value of the channel marketing organization?

What is your approach to elevating the value of the channel marketing organization?

How do you align channel marketing with other functions of organization?

How do you align channel marketing with corporate goals and objectives, channel or indirect sales, and go-to-market strategies?

How do you improve partner experience to drive loyalty?

How do you identify and gain the necessary resources to achieve channel goals and objectives?

The SiriusDecisions Advantage

As experienced channel marketing practitioners, our analysts and consultants are well-equipped to tackle the complex challenges faced by channel marketing leaders. Our familiarity with both sides of the equation – supplier and partner – gives us a unique perspective that has earned us the trust of many organizations.

 

Results You Can Expect

A formalized channel marketing planning process

Increased internal visibility and perceived value for the channel marketing organization and the channel as a whole

Increased alignment between channel marketing and other functions within the organization

Validation of supplier channel marketing plans

Improved execution capability across channel marketing and partners

A channel marketing plan created to make a demonstrable impact to the bottom line

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