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Partner Enablement and Engagement

SiriusDecisions helps channel marketing leaders create partner enablement and engagement programs that drive engagement with the right partners, leverage best practices and develop the best metrics for assessing these programs.

How SiriusDecisions Helps

  • We help you build a holistic partner enablement roadmap across a variety of partner types to increase partner productivity and adoption of new offerings
  • We advise you on how to drive consistency in partner competency, skills and process adoption
  • We help you create and implement a partner enablement plan that is attuned to specific partner personas
  • We help you create a detailed training program for your partners across the partner enablement lifecycle
  • We provide a prescriptive approach to engaging and enabling different partner types and personas
  • We help you measure the impact of partner enablement and engagement effectiveness
  • We advise you on the most effective metrics for gauging partner enablement and for communicating positive results internally
  • We help you develop strategies across the five key pillars of successful partner engagement: incentives, communication, training, processes and relationships
  • We advise on best practice delivery of enablement programs to meet the needs of hi-touch and low-touch partners leveraging tools and technology where applicable

Key Issues

Do your partner enablement efforts provide sufficient value to increase partner mindshare and improve execution efforts and participation?

How successful are you at increasing partners’ capabilities to market, sell and support your offerings?

As partner enablement evolves, are you able to keep up?

Do you understand how to engage different partner types and partner personas across the partner lifecycle?

Have you created profiles that describe the different partner types you seek? Have you developed partner persona profiles for the dominant roles within your partner types?

Do you have a holistic perspective of enablement?

Do you have a comprehensive enablement strategy across the partner’s journey?

Success Stories

"Leveraging the SiriusDecisions Partner Onboarding Framework, we were able to quickly establish processes that accelerated our partner time to revenue."

Channel Leader at Kaspersky Lab
Read client story here

The SiriusDecisions Advantage

We view partner enablement as a core go-to-market activity that requires cross-functional coordination and creates a competitive advantage for suppliers. An investment in channel enablement brings significant long-term value – partners that are engaged, loyal and productive. SiriusDecisions helps channel organizations increase partner productivity by identifying those elements that drive effectiveness and efficiency in their partner relationships and those partners’ interactions with buyers and customers.


Results You Can Expect

A higher level of partner engagement and increased partner mindshare

A sharper focus on engaging specific partner types

A streamlined path to partner productivity

Insight into a best-in-class onboarding and continuous enablement program to drive engagement and increase partner proficiency in supplier’s offerings

Partners that are well-equipped to market, sell, implement and support your offerings

Partners that are well-informed about your offering and inclined to endorse your solutions when buyers seek recommendations

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