Partner Enablement

How SiriusDecisions Helps

We help clients build a holistic partner enablement roadmap across a variety of partner types to increase partner productivity and adoption of new offerings

We advise on how to drive consistency in partner competency, skills and process adoption

We help clients create and implement a partner enablement plan that is attuned to specific partner personas

We help create a detailed training program for partners across the partner enablement lifecycle

We advise on the most effective metrics for gauging partner enablement and for communicating positive results internally

We advise on best-practice delivery of enablement programs to meet the needs of high- and low-touch partners leveraging tools and technology where applicable

Explore the Technologies and Services That Drive the B-to-B Revenue Engine

The SiriusDecisions B-to-B Technology Universe organizes technology and services around the disciplines of the revenue engine: marketing, sales and product. Our coverage is then further aligned to the priorities of our clients within those disciplines.

Explore the technology and services that SiriusDecisions recommends to enable you to solve for this specific priority.

Channel incentive management

Channel incentive management technology helps automate partner incentive execution and management, and recognize and reward partner contribution and performance that drives revenue growth.
Channel marketing and management

Enables channel partners to engage in demand creation activities, and helps suppliers maintain brand integrity and messaging consistency.
Configure, price and quote

Creates product configurations, associates them with pricing models, and allows reps to create quotes and proposals.
Event management

Provides marketers with a range of solutions to improve event logistics and/or event experience for organizers and attendees.
Marketing automation platform

A marketing automation platform enables the seeding, creation, nurturing and acceleration of demand among prospects and customers.
Partner relationship management

Optimizes a supplier's interactions with channel partners and provides intelligence to strengthen relationships.
Sales asset management

Facilitates the management of sales content and tools through a sales portal.
Sales force automation

Increases sales rep efficiency and effectiveness by automating core sales processes, moving opportunities through the sales process, and collecting data about prospects and customers.
Webinar technologies

Offers the ability to stage and control a range of online events and meetings via multiple hardware platforms.

The SiriusDecisions Advantage

We view partner enablement as a core go-to-market activity that requires cross-functional coordination and creates a competitive advantage for suppliers. SiriusDecisions helps channel organizations increase partner productivity by identifying the elements that drive effectiveness and efficiency in their partner relationships and those partners’ interactions with buyers and customers.

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Your Priorities

Partner Enablement

SiriusDecisions helps channel marketing leaders create partner enablement and engagement programs that drive engagement with the right partners, leverage best practices and develop the best metrics for assessing these programs.

How SiriusDecisions Helps

Key Issues

Do your partner enablement efforts provide sufficient value to increase partner mindshare and improve execution efforts and participation?

How successful are you at increasing partners’ capabilities to market, sell and support your offerings?

As partner enablement evolves, are you able to keep up?

Do you have a holistic perspective of enablement?

Do you have a comprehensive enablement strategy across the partner’s journey?

Success Stories

"Leveraging the SiriusDecisions Partner Onboarding Framework, we were able to quickly establish processes that accelerated our partner time to revenue."

Explore the Technologies and Services That Drive the B-to-B Revenue Engine

The SiriusDecisions B-to-B Technology Universe organizes technology and services around the disciplines of the revenue engine: marketing, sales and product. Our coverage is then further aligned to the priorities of our clients within those disciplines.