Home › Our Offerings › Channel Marketing › Partner Program Design and Optimization

Partner Program Design and Optimization

SiriusDecisions helps channel marketing leaders design and optimize partner programs that drive partner profitability. We help you align the right partner to the right program, enabling you to build partner relationships that last. We leverage our vast knowledge and experience to help you involve the right partners, and to ensure that those partners will be able to grow with you.

How SiriusDecisions Helps

  • We help clients design or assess their partner programs and provide best practices for improvement
  • We help companies turn positive partner interactions into long-lasting relationships
  • We help you align to the route-to-market strategy and optimize channel program investment to maintain partner engagement
  • We can help you evaluate your channel partner program and keep it relevant
  • We can help you avoid common partner program stumbling blocks

Key Issues

Does your partner program clearly articulate partner benefits and requirements?

Are you getting the most out of your partner program?

Do you need to assess and refocus your channel partner program and related efforts to systematically reward partners on the basis of their value to the business?

Do you need help balancing your investments per partner tier to drive partner profitability?

Do you need to rearchitect your channel partner program to support new channel routes to market (e.g. partner types)?

Have you defined, identified and developed partner types/personas that are aligned to the achievement of channel strategy, growth and revenue goals?

Do you regularly assess your partner program against industry standards to identify areas that need improvement?

Success Stories

"We were able to analyze market potential and optimize results by establishing new routes to market to meet buyer needs."


Channel Leader at Rackspace
Read client story here

Explore the Technologies and Services That Drive the B-to-B Revenue Engine

The SiriusDecisions B-to-B Technology Universe organizes technology and services around the disciplines of the revenue engine: marketing, sales and product. Our coverage is then further aligned to the priorities of our clients within those disciplines.

Partner Program Design and Optimization

Explore the technology and services that SiriusDecisions recommends to enable you to solve for this specific priority.

  • Channel data management

    Provides a combination of software, analytics tools and database access to help suppliers gain greater visibility into channel performance.

  • Channel incentive management

    Channel incentive management technology helps automate partner incentive execution and management, and recognize and reward partner contribution and performance that drives revenue growth.

  • Channel marketing and management

    Enables channel partners to engage in demand creation activities, and helps suppliers maintain brand integrity and messaging consistency.

  • Partner relationship management

    Optimizes a supplier's interactions with channel partners and provides intelligence to strengthen relationships.

  • Sales force automation

    Increases sales rep efficiency and effectiveness by automating core sales processes, moving opportunities through the sales process, and collecting data about prospects and customers.

  • Translation and localization

    Helps organizations translate and localize their digital and non-digital content assets into multiple languages.

The SiriusDecisions Advantage

We are unmatched in our ability to provide guidance to b-to-b companies on how to design a best-in-class channel partner program and optimize existing program to maximize program investment and profitability by partner tier.

 

Results You Can Expect

Increased partner participation across program tiers and partner types

Increased partner participation across program tiers and partner types

Alignment of the right program with the right partners

Optimally designed channel partner programs

Additional Offerings

Channel Operating Model Assessment Workshop

Summit

Summit APAC

Summit Europe

Take Action