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Partner Program Design and Optimization

SiriusDecisions helps channel marketing leaders design and optimize partner programs that drive partner profitability. We help you align the right partner to the right program, enabling you to build partner relationships that last. We leverage our vast knowledge and experience to help you involve the right partners, and to ensure that those partners will be able to grow with you.

How SiriusDecisions Helps

  • We help clients design or assess their partner programs and provide best practices for improvement
  • We help companies turn positive partner interactions into long-lasting relationships
  • We help you align to the route-to-market strategy and optimize channel program investment to maintain partner engagement
  • We can help you evaluate your channel partner program and keep it relevant
  • We can help you avoid common partner program stumbling blocks

Key Issues

Does your partner program clearly articulate partner benefits and requirements?

Are you getting the most out of your partner program?

Do you need to assess and refocus your channel partner program and related efforts to systematically reward partners on the basis of their value to the business?

Do you need help balancing your investments per partner tier to drive partner profitability?

Do you need to rearchitect your channel partner program to support new channel routes to market (e.g. partner types)?

Have you defined, identified and developed partner types/personas that are aligned to the achievement of channel strategy, growth and revenue goals?

Do you regularly assess your partner program against industry standards to identify areas that need improvement?

Success Stories

"We were able to analyze market potential and optimize results by establishing new routes to market to meet buyer needs."

Channel Leader at Rackspace
Read client story here

The SiriusDecisions Advantage

We are unmatched in our ability to provide guidance to B2B companies on how to design a best-in-class channel partner program and optimize existing program to maximize program investment and profitability by partner tier.


Results You Can Expect

Increased partner participation across program tiers and partner types

Increased partner participation across program tiers and partner types

Alignment of the right program with the right partners

Optimally designed channel partner programs

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