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Channel Sales Execution

SiriusDecisions helps channel sales leaders achieve corporate revenue goals and provides benchmarking data and industry best practices to secure executive support and budgeting for channel sales initiatives. We identify the characteristics that define ideal partners, understand the key metrics to track these partnerships, develop world-class channel sales strategies and optimize the executional dimension of these relationships. We have the distinct capability of helping clients see the big picture with channel sales and collaborate with them each step of the way for successful outcomes.

How SiriusDecisions Helps

  • We help define and measure partner productivity
  • We help clients activate their plans and steer clear of problems
  • We provide criteria for execution and ensure clients stay on track
  • We know what a good partner review process and lead management process look like
  • We’ve perfected the art of partner relationship management
  • We help clients define a data strategy and manage it

Key Issues

What metrics do you use to measure productivity?

What’s the best route to gauging channel partner execution?

Do you have a workstream in place to put all information in one place for easier management?

Do you have a channel strategy that can be activated in the field?

How do you shift from planning to action?

How do you align partners to your program?

Success Stories

Arrow Electronics leveraged SiriusDecisions research to build a SaaS-based suite of data dashboards to identify prospects with the highest propensity to buy. They realized substantial growth though programs leveraging these dashboards.

Read client story here

The SiriusDecisions Advantage

We alone are addressing the metrics and strategic connections with channel sales execution. We help clients during the full lifecycle of channel sales execution, saving time and benefiting from our best in class tools and advisory services. SiriusDecisions helps channel sales leaders take a distinctive approach to channel sales execution by understanding the metrics, the linkage to their channel strategy and the ability to fuse planning to action. We help clients across the full lifecycle of channel sales execution through access to our best-in-class tools, advisory services and ability to work closely with them to stay on track during execution.

 

Results You Can Expect

More productive channel sales teams

Better metrics for channel sales performance, strategy payoffs and partner execution

Consistent field deployment and onboarding

Clearer sense of activities and goals of channel partners

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