Home Our Offerings Channel Sales Strategies Channel Sales Strategy

Channel Sales Strategy

SiriusDecisions helps channel sales leaders develop and implement a world-class channel sales strategy that takes into account their go-to-market strategies, resource allocations, growth strategy and budget investment decisions. We are unique in being able to provide a big-picture perspective on channel sales through our depth of knowledge, proven expertise and willingness to work in partnership with our clients as long as they need us.

How SiriusDecisions Helps

  • We aim to build world-class channel sales organizations
  • We help align direct and indirect sales groups
  • We take into account the voice of the channel partner
  • We build partner needs into our client’s strategy which has a bearing on client profitability
  • We have a dedicated planning model for the partner experience
  • We help clients align their resources to guide their investment decisions
  • We advise on budget management and allocations
  • We help transform the partner experience through cloud-based migration

Key Issues

Can you translate the topline sales goals into broader goals for the channel sales organization?

How do you want to go to market?

How are you allocating resources to hit your revenue goal?

What is your growth strategy?

What level of budgeting and investment is needed?

Success Stories

"We discussed extensively our priorities and our strategic alternatives with SiriusDecisions and had a great deal of support through a number of planning workshops where we were shown a number of best practices. That was very important for us because we needed to get the views of the wider marketplace."

David Telford, Senior Director, Global Partner Business Development
Read client story here

The SiriusDecisions Advantage

We help channel sales leaders formalize the elements of a winning strategy through our depth of knowledge and experience pulling it all together. We give sales leaders a big-picture perspective, providing benchmarking so they know realistic accomplishments and can make smarter investment decisions. We provide a methodology for clients to see beyond process and leap into action. Only we are able to provide advisory services for channel sales and stay with you for as long as you need us.


Results You Can Expect

A clear understanding of the process to building a channel strategy

A more formalized planning process

A clear understanding of preferred partner types

A clearly aligned investment strategy

Knowing the connection between their go-to-market strategy and the revenue yield: inputs vs. outputs

A segmentation plan for the strategy discussion

A delivery plan to channel partners/p>

Take Action