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Partner Recruitment and Assessment

SiriusDecisions helps channel sales leaders recruit and assess channel partners with the objective of making the ideal partner selection. We use our Partner Profile Framework, best practices, in-depth research and analyst knowledge base to guide clients each step of the way, helping them make the right channel partner decisions.

How SiriusDecisions Helps

  • We use our Partner Profile Framework to determine the ideal partner profile
  • We help clients create a scorecard to provide fact-based assessments
  • We use our best practices and research to advise clients on recruiting channel partners
  • We tap into the knowledge bank among SD analysts to help build a value proposition and ROI for partners
  • We guide clients on the right tools to use for successful recruitment
  • We blend business processes with technology solutions
  • Our technology expertise helps clients make the right partner decisions and optimize vendor selections

Key Issues

Do you have the right channel partners?

What is your ideal partner? Which partners meet these qualifications?

How do you recruit partners?

What do you consider a best practice recruiting process?

Are you asking the right questions when defining your ideal channel partner?

Are you able to assess your existing partners?

What channel sales roles and responsibilities cover partner recruitment and the assessment of partner performance?

Success Stories

Arrow Electronics leveraged SiriusDecisions research to build a SaaS-based suite of data dashboards to identify prospects with the highest propensity to buy. They realized substantial growth though programs leveraging these dashboards.

Read client story here

Explore the Technologies and Services That Drive the B-to-B Revenue Engine

The SiriusDecisions B-to-B Technology Universe organizes technology and services around the disciplines of the revenue engine: marketing, sales and product. Our coverage is then further aligned to the priorities of our clients within those disciplines.

Partner Recruitment and Assessment

Explore the technology and services that SiriusDecisions recommends to enable you to solve for this specific priority.

  • Channel data management

    Provides a combination of software, analytics tools and database access to help suppliers gain greater visibility into channel performance.

  • Market and competitive intelligence

    Provides market and competitive intelligence services (e.g. data acquisition and analysis, market forecasts and statistics, win/loss analysis, industry trends, proprietary survey methodologies, survey fulfillment services) as well as technology platforms and tools (e.g. online survey tools, database applications, reporting).

  • Partner relationship management

    Optimizes a supplier's interactions with channel partners and provides intelligence to strengthen relationships.

  • Profile data management

    Helps users acquire, validate, transform and enrich contact and account data.

  • Sales asset management

    Facilitates the management of sales content and tools through a sales portal.

  • Sales intelligence

    Sales intelligence is the business intelligence subset of internal and external data relevant to the sales organization, combined with the analysis and production of intuitive, actionable, timely and context-sensitive insights.

The SiriusDecisions Advantage

We are buyer focused, aligned with our methods and research. We’re with you every step of the way and readily understand the connection between each phase of the process. We provide the framework, tools and structure to take action at the outset.

 

Results You Can Expect

Better onboarding, faster ramp to productivity, cost savings

Faster target attainment

Strips out unproductive partners

 

Additional Offerings

Channel Program Model Assessment Workshop

The SiriusDecisions Territory Optimization Project

Summit

Summit APAC

Summit Canada

Summit Europe

TechX

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