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Marketing Planning and Campaign Strategy

SiriusDecisions provides marketing leaders with a best-in-class approach for developing annual marketing operating plans that align to a company's overall business goals and clearly define priorities, campaign strategies and valued business results. We help CMOs shine through a fundamental understanding of the challenges they face, having been there ourselves, and our ability to pair in-depth relevant data with the models and frameworks we've developed to deliver results that truly set SiriusDecisions apart from our competitors.

How SiriusDecisions Helps

  • We provide highly personalized advisory support services to guide CMOs through the development and execution of their marketing planning process
  • We define the essential elements of a best-in-class marketing plan
  • We review CMOs’ marketing plan and campaign strategy and provide feedback and supporting data to strengthen their plan
  • We provide planning decision support and validation
  • We give CMOs insights and models to facilitate cross-functional alignment, optimize performance and drive growth
  • We connect CMOs to a community of peers who have the same opportunities and challenges
  • As experienced marketing practitioners, we understand CMOs’ challenges firsthand

Key Issues

How do you create an integrated marketing plan vs. a collection of different plans and develop a marketing plan that’s aligned with product and sales plans?

How do you determine the right budget allocation model for marketing?

How do you get organizational buy-in and deliver results quickly?

How do you optimize the marketing planning process?

How do you create focus by determining what marketing will and won’t do?

What is your strategy for designing integrated campaigns that addresses buyer needs?

Success Stories


By shifting from product-centricity to a needs-based marketing approach, National Instruments was able to deploy integrated campaigns with an aligned investment strategy.

Read client story here

By confirming its current growth strategy pillars, assessing its readiness to execute, and strategically applying SiriusDecisions’ frameworks and templates, Alfresco created a foundation for ensuring sustained alignment beyond the planning process – all the way through execution.

Read client story here

The SiriusDecisions Advantage

Through their experience as marketing practitioners and their work with CMOs, our analysts understand the challenges marketing leaders are facing and have applied that hands-on knowledge to the development of the models and frameworks that set us apart. SiriusDecisions provides marketing leaders with a best-in-class approach for developing annual marketing operating plans and effective campaign strategies that contribute to organizational growth.


Results You Can Expect

Transformation of marketing leaders into inspired business leaders

Increased likelihood of plan and budget approval through CMOs’ ability to speak the same language as the C-suite, and through concise strategy and planning processes that align to business objectives

Revenue increases due to transformed go-to-market strategy planning

Consolidation through marketing planning

Actionable marketing plans

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