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Sales Strategy

SiriusDecisions helps chief sales officers develop sound go-to-market strategies that enable them to deliver on corporate goals and make their number. This includes ensuring that marketing and product provide robust support to the sales team, and identifying optimal routes to market so that sales can efficiently acquire and support customers.

How SiriusDecisions Helps

  • We help sales leaders develop a go-to-market strategy that is tightly linked to corporate goals and supported by peers in marketing and product
  • We help sales leaders develop a sales strategy that will help them achieve corporate goals
  • We help sales leaders develop a route-to-market strategy that enables them to most efficiently hit their quota
  • We help sales leaders determine the ideal direct-to-channel mix to maximize results

Key Issues

Do you have alignment within the C-suite on corporate goals and go-to-market strategy?

Do you face challenges in gaining cross-functional support from the C-suite to execute your sales strategy?

Are your marketing and product peers giving your sales organization robust support to execute against the go-to-market strategy?

Is your product leader delivering products that customers want, and doing so on schedule?

Have you developed a sales strategy that is tightly linked to corporate goals?

Does your route-to-market strategy align to corporate goals?

Do you know if your route-to-market mix of direct vs. indirect is ideal for your company in comparison with your peers?

Success Stories

"Working with SiriusDecisions in the CSO engagement, we looked at our entire team and found out how can we get better, how can we be more effective and what resources we need."


Bryan Hauptman, Senior Vice President of Global Sales
Read client story here

The SiriusDecisions Advantage

Companies that leverage SiriusDecisions grow their revenue two to seven times faster than other organizations. We offer clients objective, fact-based advisory services backed by data that enables them to make better decisions and accelerate time to execution so sales can make its number.

 

Results You Can Expect

Faster revenue growth

Increased booking per seller

Increased new-logo wins

Improved win rate

Faster time to execution on your key initiatives and priorities due to broader support from the C-suite and board of directors

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