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Content Operations Functional Design and Development

SiriusDecisions provides clients with the insights, best practices and resources they need to drive role clarity and cross-functional alignment across teams that touch the end-to-end content lifecycle, formalize a best-in-class content center of excellence, and fill critical content strategy, content marketing and content operations gaps within their marketing organizations.

How SiriusDecisions Helps

  • We provide RACI tools and role profiles to help drive clarity and alignment about roles and responsibilities across the content lifecycle
  • We provide learning, research and best practices on content strategy, content marketing and content operations topics to help marketers improve their content competencies
  • We help clients understand and build the business case for a content center of excellence
  • We help organizations stand up and build the charter and roadmap for a content center of excellence

Key Issues

Do marketing teams have clarity on content roles and responsibilities?

Do your cross-functional marketing teams have the skills and knowledge they need to contribute effectively to content planning, production, promotion and measurement?

Do you have a content hub or center of excellence to drive best practices across the organization?

Do you need help rationalizing organization design to support a best-practice content lifecycle?

Success Stories

"Content operations is a critical function for any b-to-b organization that hopes to enable sales and support, increase alignment with marketing, and succeed in regulated environments."

Kathleen Pierce, Director, Content Operations
Read client story here

The SiriusDecisions Advantage

Based on benchmark data and insight gained from working with hundreds of b-to-b organizations, we offer real examples, tested tools and vetted research that helps clients optimize organizational design and strengthen their content capabilities.


Results You Can Expect

Greater role clarity and alignment across marketing and sales functions that touch the content lifecycle

Increased efficiency and fewer content siloes

Better content quality as content contributors skills and knowledge improve through proper training and enablement

A well-established content center of excellence that is driving content improvements across the organization

Improved relationships across the content supply chain from creators to activators

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