Home › Our Offerings › Customer Engagement Strategies › Customer Insights and Analytics

Customer Insights and Analytics

SiriusDecisions helps customer engagement leaders identify the ideal set of insights and analytics to better understand their customers and formulate a comprehensive plan to use this information. We are always objective in our approach, modeling best practices tightly aligned with the intricacies of our clients’ business, not a predetermined formula.

How SiriusDecisions Helps

  • We know the best practices to create right constructs
  • We model our work with clients to create actionable feedback
  • We gauge delivery mechanisms and assess the pluses and minuses of various metrics
  • We provide a pathway for change by showing you how to convert insights into actions
  • We communicate clearly and regularly to customers, offering a full range of feedback

Key Issues

How do you parse through information in surveys to get reliable insights and analytics that you can use?

What are the right questions, and what are you measuring?

How do you zero in on the right information, and what do you do with it?

Who are customer champions, and how do you gauge their role?

How do you collect and then act on insights and analytics in a closed-loop fashion?

Success Stories

"The real value has been our ability to use customer journey maps to educate and bring the customer experience to life with our people and teams."


Carolyn Galvin, Customer Insights Principal Analyst
Read client story here

Explore the Technologies and Services That Drive the B-to-B Revenue Engine

The SiriusDecisions B-to-B Technology Universe organizes technology and services around the disciplines of the revenue engine: marketing, sales and product. Our coverage is then further aligned to the priorities of our clients within those disciplines.

Customer Insights and Analytics

Explore the technology and services that SiriusDecisions recommends to enable you to solve for this specific priority.

  • Customer intelligence management

    Helps organizations collect and aggregate feedback to understand the nature and quality of customer experiences.

  • Customer success management

    Leverages automation and analytics to provide insight into customer relationships and help accomplish relationship goals.

  • Marketing automation platform

    A marketing automation platform enables the seeding, creation, nurturing and acceleration of demand among prospects and customers.

  • Sales force automation

    Increases sales rep efficiency and effectiveness by automating core sales processes, moving opportunities through the sales process, and collecting data about prospects and customers.

  • Sales intelligence

    Sales intelligence is the business intelligence subset of internal and external data relevant to the sales organization, combined with the analysis and production of intuitive, actionable, timely and context-sensitive insights.

  • Web analytics

    Tracks activity and engagement of visitors to help marketers measure their marketing and Web site activities.

The SiriusDecisions Advantage

We are unbiased advisors, not focused on pushing a particular scoring method, but rather, showing clients what’s out there. Unlike other organizations, we have no skin in the game. We offer reasonable recommendations that take into account any constraints with your current situation.

 

Results You Can Expect

Gains in retention, loyalty and lifetime value from customers

Greater receptivity by customers to share feedback

More profitable customers

Additional Offerings

Customer Engagement Pathway

Customer Marketing Basics Workshop

Summit

Summit APAC

Summit Canada

Summit Europe

TechX

Take Action