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Customer Engagement Business Case and Measurement

SiriusDecisions helps customer engagement leaders justify to senior management the imperative for a new role aimed at getting and keeping customers loyal. We effectively pioneered the concept of customer engagement, helping organizations define their needs, overcome challenges and access the tools they need to make the case for customer engagement.

How SiriusDecisions Helps

  • We help identify gaps and prioritize needs to craft a roadmap for implementing best-in-class metrics
  • We work with teams to break out their goals in a more digestible way at each stage of the customer lifecycle
  • We help navigate internal hurdles and pinpoint the best ways to reach various audiences
  • We have created proven assessment tools to make the business case and sell the customer engagement role

Key Issues

Are you unfamiliar with how to tailor this new business case to your organization’s needs?

Are you unsure of how to make the case to upper management to invest in or expand a non-selling role?

What’s the best way to show the ROI of keeping customers happy?

How do you create latitude internally to try new things that have business value?

Are you in need of the do’s and don’ts culled from past learning?

Success Stories

"SiriusDecisions helped define a continuous customer engagement journey and drive a digital marketing transformation with our critical partners."

Former Vice President, Global Indirect Channels
Read client story here

The SiriusDecisions Advantage

We pioneered the concept of customer engagement – and its value and justification. Through our insights and experience, we’ve helped personalize our approach to customer engagement for a wide array of organizations and are committed to our clients’ success as their long-term partner.


Results You Can Expect

An appropriate way to understand the post-sale world

Definitions of customer journey vs. buyer’s journey

Operationalization of a customer engagement process (design framework and definition of accountability and functions across that process)

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