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Customer Engagement Roles, Responsibilities and Structure

SiriusDecisions helps customer engagement leaders go right to the core of shaping the ideal function for our clients, calling upon all necessary resources, experience and best practices to ensure that we’re helping you create an optimal, highly productive structure. We’ve been there, we know your industry and we’ll marshal our deep bench and do whatever it takes to deliver cross-functional alignment with the customer engagement role.

How SiriusDecisions Helps

  • We define the steps to designing your organization and allocating resources
  • Our extensive work with clients has helped us accumulate direct experience and lessons learned
  • We provide you with access to others in similar circumstances
  • We arm your team with the resources you need
  • We believe you can never stop learning

Key Issues

How do you organize or define this new role?

What is the best approach to take and sequence?

How do you handle reporting, compensation and roles?

Success Stories


"What we’ve enjoyed most about working with SiriusDecisions is that the partnership has given us the opportunity to take a step back and evaluate our customer marketing journey to make sure we are not only progressing the right way but also heading towards the right goal.”

David Coates, Manager, Customer Marketing

Read client story here

"Throughout our journey to build a customer first culture, including customer insights and advocacy programs, SiriusDecisions has provided guidance and best-in-class frameworks that have accelerated our progress."

Former Senior Director, Customer Marketing

Read client story here

The SiriusDecisions Advantage

We understand your space and the role of knowledge-sharing to boost capabilities and shape unified goals. We value the creation of cross-functional alignment for common goals and concepts.


Results You Can Expect

Better cross-functional alignment

Optimized structure for best use of resources

Right design to satisfy business goals

Best practices to speed productivity

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