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Customer Lifecycle and Retention

SiriusDecisions helps customer engagement leaders understand the linkage between knowing their customers and helping them manage their business challenges. We know the customer experience and can empower our clients to own customer engagement by perfecting their capabilities.

How SiriusDecisions Helps

  • We help them sift through the clutter, get their bearings and chart the best path
  • We provide a continuous, integrated solution
  • Our lifecycle design tool provides new perspective and business clarity
  • We give them the tools to create alignment across the organization

Key Issues

Are you tasked with being the customer expert, even if you don’t always have the tools to do so?

Are you facing a business change or retention challenge that is impacting performance?

Are client or service issues setting off alarms and forcing you to act quickly?

Are you finding it difficult to wade through all your options and begin acting?

How confident are you in understanding customers to help turn the corner on retention losses?

Success Stories

Anaplan established a successful customer journey mapping program during a period of hyper-growth, which renewed an organization-wide commitment to customer-centricity.

Read client story here

Explore the Technologies and Services That Drive the B-to-B Revenue Engine

The SiriusDecisions B-to-B Technology Universe organizes technology and services around the disciplines of the revenue engine: marketing, sales and product. Our coverage is then further aligned to the priorities of our clients within those disciplines.

Customer Lifecycle and Retention

Explore the technology and services that SiriusDecisions recommends to enable you to solve for this specific priority.

  • Customer advocacy

    Helps marketers improve advocate sourcing capabilities, amplify customer participation and facilitate the impact of advocacy.

  • Customer intelligence management

    Helps organizations collect and aggregate feedback to understand the nature and quality of customer experiences.

  • Customer journey mapping

    Helps organizations depict, design, analyze and optimize their customers' experience during the purchase or post-sale journey.

  • Customer success management

    Leverages automation and analytics to provide insight into customer relationships and help accomplish relationship goals.

  • Intent monitoring

    Tracks and monitors digital evidence when buyer consume content, conduct Web searches, visit Web sites, and engage in discussions on social media and in online communities.

  • Marketing automation platform

    A marketing automation platform enables the seeding, creation, nurturing and acceleration of demand among prospects and customers.

  • Sales force automation

    Increases sales rep efficiency and effectiveness by automating core sales processes, moving opportunities through the sales process, and collecting data about prospects and customers.

  • Sales intelligence

    Sales intelligence is the business intelligence subset of internal and external data relevant to the sales organization, combined with the analysis and production of intuitive, actionable, timely and context-sensitive insights.

  • Social collaboration

    Facilitates engagement between organizations and their customers, and among employees.

  • Social media intelligence and management

    Critical component for listening to and analyzing market trends and capturing brand, product and audience insights.

The SiriusDecisions Advantage

We know b-to-b and can offer industry-leading insights on the customer experience. We’re eager to help our clients own customer engagement by perfecting their competencies. We pursue a long-term advisory relationship to train and empower our clients to become confident, proven practitioners over time.

 

Results You Can Expect

Boosted customer retention and loyalty

Helping customers derive value from their purchases

Improved product utilization and adoption

Streamlined delivery costs and more timely feedback

Better alignment creates smoother engagement with other customer functions

Additional Offerings

Customer Engagement SiriusPathway

Customer Marketing Basics Workshop

Summit

Summit APAC

Summit Europe

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