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ABM Program Design and Execution

SiriusDecisions helps account-based marketers develop the proper approach and access the necessary tools and capabilities to deliver concrete, specific ABM account plans that target the right audience with the right message to drive desired results. Our approach is shaped by best practices and a deep reservoir of experience with ABM planning and execution that enables our clients to have confidence in their program plans.

How SiriusDecisions Helps

  • We have a proven methodology for account planning for one-to-one or one-to-many ABM approaches
  • We have the tools, templates and examples that bring sales and marketing into alignment
  • We use our practitioner experience to help our clients take control

Key Issues

Do you know how marketing, sales and other functions come together to jointly participate in ABM planning and execution?

Do you know the roles and responsibilities of all those involved in the planning and execution process?

Do you know how to get to the key goals for your ABM programs?

Do you know your audience, how to develop messaging for them and what tactics should be utilized to reach them?

Are you asking the right questions to take an optimal approach?

Success Stories

 

"We were able to establish a partnership between our ABM marketers and strategic account executives, which elevated the quality of service delivered to high-value accounts."


Jeff Winter, VP Field Marketing


Read client story here

Explore the Technologies and Services That Drive the B-to-B Revenue Engine

The SiriusDecisions B-to-B Technology Universe organizes technology and services around the disciplines of the revenue engine: marketing, sales and product. Our coverage is then further aligned to the priorities of our clients within those disciplines.

ABM Program Design and Execution

Explore the technology and services that SiriusDecisions recommends to enable you to solve for this specific priority.

  • Ad tech – demand-side platform

    Allows advertisers to purchase/manage ad inventory. Marketers can then create, monitor, measure and optimize bidding strategy.

  • Artificial intelligence – predictive

    Prioritize leads by applying statistical algorithms to marketing automation data, SFA data and third-party data.

  • Digital asset management

    Houses assets of all types, including thousands of variations (e.g. multiple renditions, languages, photos, logos, copy).

  • Event management

    Provides marketers with a range of solutions to improve event logistics and/or event experience for organizers and attendees.

  • Intent monitoring

    Tracks and monitors digital evidence when buyer consume content, conduct Web searches, visit Web sites, and engage in discussions on social media and in online communities.

  • Marketing automation platform

    A marketing automation platform enables the seeding, creation, nurturing and acceleration of demand among prospects and customers.

  • Profile data management

    Helps users acquire, validate, transform and enrich contact and account data.

  • Sales force automation

    Increases sales rep efficiency and effectiveness by automating core sales processes, moving opportunities through the sales process, and collecting data about prospects and customers.

  • Sales methodology

    Sales methodology providers offer custom or standardized sales methodologies to guide how a rep navigates the sales cycle and may include extensive learning opportunities and/or related technology to support workflow and content delivery.

  • Translation and localization

    Helps organizations translate and localize their digital and non-digital content assets into multiple languages.

  • Web personalization

    Enables organizations to deliver dynamic content to buyers using audience, visitor behavior or intent to drive engagement and progress Web visitors along the buyer's journey and customer lifecycle.

  • Webinar technologies

    Offers the ability to stage and control a range of online events and meetings via multiple hardware platforms.

The SiriusDecisions Advantage

We help clients combine our ABM methodology and expertise with their desired planning, strategic goals and investment. We provide guidance for clients to determine the best way to deploy ABM, and we’re constantly sharing our solutions with the marketplace.

 

Results You Can Expect

Better, more efficient ways to drive revenue

Tighter alignment between marketing and sales

The right tools and capabilities

A winning plan that delivers the right messaging to the right audience to drive desired results that meet program goals

Additional Offerings

Account-Based Marketing SiriusPathway

Account Planning for Named and Industry Accounts Workshop

Account-Based Marketing Workshop

Summit

Summit APAC

Summit Europe

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