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Content for Demand and ABM

SiriusDecisions helps clients implement and optimize the operational processes, resources and technologies required to manage and measure a best-in-class b-to-b content ecosystem. Through a set of prescriptive recommendations and research, we help demand and account-based marketing leaders transform outdated or dysfunctional content processes and content technology stacks into competitive growth drivers.

How SiriusDecisions Helps

  • We help our clients define a content strategy for different buying groups and key accounts
  • We help our clients build a customized action plan for the content that will be used in campaigns and programs
  • We share best-practice models to help clients address their content needs with an actionable, step-by-step approach
  • We help clients build playbooks that outline the content that should be presented to the buyer at every stage of the buying process
  • We help clients clarify and communicate the content roles and responsibilities within the marketing team to help them align and reach their objectives

Key Issues

How do you ensure that you are delivering the right content to the right audience at the right time?

Do you have enough relative content for your campaign and program needs?

Does the content in your programs and campaigns resonate with your target audiences?

Is your content driving enough engagement and conversions from your target personas, and from your target accounts?

Are you optimizing your content for different marketing channels (e.g. social media, email, SEO)?

Do you have a content strategy built for different, complex buying groups?

The SiriusDecisions Advantage

Our analysts roll up their sleeves and work side by side with our clients using an actionable, and hands on approach to transform and optimize their content engines. We have an end-to-end, integrated view of how content fits into your broader marketing ecosystem that is unmatched in the industry. By working with our analysts and leveraging our research, clients can more effectively manage and measure content performance, and meet the multi-audience, multi-channel and multilingual needs of their sales and marketing teams.

 

Results You Can Expect

Higher performing campaign and programs

More clearly defined content KPIs

Programs fueled by audience-centric content

More engagement from target audiences due to better content experiences

Improved content personalization and customer experience

A content engine that scales with your organization's expected growth

Increased inbound, organic traffic and conversions

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