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Content for Demand and ABM

SiriusDecisions helps clients implement and optimize the operational processes, resources and technologies required to manage and measure a best-in-class b-to-b content ecosystem. Through a set of prescriptive recommendations and research, we help demand and account-based marketing leaders transform outdated or dysfunctional content processes and content technology stacks into competitive growth drivers.

How SiriusDecisions Helps

  • We help our clients define a content strategy for different buying groups and key accounts
  • We help our clients build a customized action plan for the content that will be used in campaigns and programs
  • We share best-practice models to help clients address their content needs with an actionable, step-by-step approach
  • We help clients build playbooks that outline the content that should be presented to the buyer at every stage of the buying process
  • We help clients clarify and communicate the content roles and responsibilities within the marketing team to help them align and reach their objectives

Key Issues

How do you ensure that you are delivering the right content to the right audience at the right time?

Do you have enough relative content for your campaign and program needs?

Does the content in your programs and campaigns resonate with your target audiences?

Is your content driving enough engagement and conversions from your target personas, and from your target accounts?

Are you optimizing your content for different marketing channels (e.g. social media, email, SEO)?

Do you have a content strategy built for different, complex buying groups?

Explore the Technologies and Services That Drive the B2B Revenue Engine

The SiriusDecisions B2B Technology Universe organizes technology and services around the disciplines of the revenue engine: marketing, sales and product. Our coverage is then further aligned to the priorities of our clients within those disciplines.

Content for Demand and ABM

Explore the technology and services that SiriusDecisions recommends to enable you to solve for this specific priority.

  • Content display

    Helps marketing departments create engaging visual content assets without the need for advanced design resources.

  • Content marketing platforms

    Content marketing platforms help define and manage an end-to-end content process.

  • Content services providers

    Content providers support a b-to-b organization’s centralized content function and/or integrated marketing functions responsible for content creation.

  • Digital asset management

    Houses assets of all types, including thousands of variations (e.g. multiple renditions, languages, photos, logos, copy).

  • Marketing resource management

    Enables organizations to manage marketing planning, budgeting, project management, asset management and performance analytics.

  • Sales asset management

    Facilitates the management of sales content and tools through a sales portal.

  • Search engine optimization

    Enables organizations to drive organic listings on search engine results.

  • Translation and localization

    Helps organizations translate and localize their digital and non-digital content assets into multiple languages.

  • Web analytics

    Tracks activity and engagement of visitors to help marketers measure their marketing and Web site activities.

  • Web content management

    Enables organizations to create, manage and measure the impact of Web site content.

The SiriusDecisions Advantage

Our analysts roll up their sleeves and work side by side with our clients using an actionable, and hands on approach to transform and optimize their content engines. We have an end-to-end, integrated view of how content fits into your broader marketing ecosystem that is unmatched in the industry. By working with our analysts and leveraging our research, clients can more effectively manage and measure content performance, and meet the multi-audience, multi-channel and multilingual needs of their sales and marketing teams.

 

Results You Can Expect

Higher performing campaign and programs

More clearly defined content KPIs

Programs fueled by audience-centric content

More engagement from target audiences due to better content experiences

Improved content personalization and customer experience

A content engine that scales with your organization's expected growth

Increased inbound, organic traffic and conversions

Additional Offerings

Content Strategy SiriusPathway

Consulting Packages: Personas, the Buyer's Journey and Content Strategy Deliverables

Content Inventory and Audit Workshop

Cross-Functional Content Lifecycle Workshop

Summit

Summit APAC

Summit Europe

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