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Demand and ABM Roles, Responsibilities and Structure

SiriusDecisions helps demand and account-based marketing leaders design and develop the most appropriate organizational model, leaning on the vast reservoir of models we’ve encountered, aligning functional areas and staying true to the future vision for the company. We offer best-of-breed advisory services that are unavailable anywhere else.

How SiriusDecisions Helps

  • Our organizational design models and decision frameworks offer assessments to inform the organizational design process
  • Peer-to-peer investment data regarding functions and roles can be used to support the business case for required changes
  • Our benchmark data of similar organizations can identify gaps and potential areas for adjustment
  • Our organizational design models can be customized to reflect the specific needs of the client organization, globally and regionally
  • We offer examples of organizational charts with pros/cons
  • We provide an understanding of emerging roles and functions that should be reflected as a new organization is designed

Key Issues

Does your marketing organizational structure and operating model best fit your business needs, globally and regionally?

Is it challenging to gain clarity and buy-in on the right resource allocation and distribution?

Do you make organizational design decisions that are restricted by existing organizational charts?

Do you worry about designing a new organization that can’t scale?

Do you worry about friction across global, regional and local teams that can emerge from unclear operating models?

How can you ensure organizational design is approached in a holistic way by looking at structure, process and competencies/people required to support an organization’s business objectives?

Success Stories

 

PTC’s DXO team successfully implemented a more effective process for managing demand center requests, improving efficiency and providing greater visibility into program assets throughout the demand program lifecycle.

Read client story here

"The Scope of Demand Creation Model helped us zero in on the areas where we can best support each region and build a process to deliver that support."


Cheryl Lange,Global Planning Manager


Read client story here

Explore the Technologies and Services That Drive the B2B Revenue Engine

The SiriusDecisions B2B Technology Universe organizes technology and services around the disciplines of the revenue engine: marketing, sales and product. Our coverage is then further aligned to the priorities of our clients within those disciplines.

Demand and ABM Functional Design and Development

Explore the technology and services that SiriusDecisions recommends to enable you to solve for this specific priority.

  • Digital asset management

    Houses assets of all types, including thousands of variations (e.g. multiple renditions, languages, photos, logos, copy).

  • Social collaboration

    Facilitates engagement between organizations and their customers, and among employees.

  • Teleservices

    Helps teleprospectors and reps connect with prospects by automating parts of the dialing process. Often integrates with sales force automation systems.

  • Translation and localization

    Helps organizations translate and localize their digital and non-digital content assets into multiple languages.

The SiriusDecisions Advantage

We have the benchmark data, organizational design support tools and frameworks, and backbone of B2B expertise to create the right organizational structure and resource allocation for today – and anticipate changes needed for tomorrow.

 

Results You Can Expect

A cohesive and well-aligned marketing organization, globally and regionally

Improved efficiency, effectiveness and overall marketing performance

An organizational design that can scale, thus minimizing the waste inherent in frequent re-organizations

An organization with clear roles and responsibilities across its functions at all levels – global, regional, local

Additional Offerings

Demand Center Operating Model Project

Eight Factor Model of Teleprospecting Workshop

Summit

Summit APAC

Summit Europe

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