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Demand Strategy and Modeling

SiriusDecisions helps demand marketing leaders with tools and templates that simulate demand creation strategies to provide a more accurate expectation of results. We also provide feedback on plans, supporting benchmark data, and help with accounting for regional requirements and resource variations.

How SiriusDecisions Helps

  • We have tools and templates that will help you simulate your demand creation strategy to provide a more accurate expectation of your results
  • We provide templates to design your fiscal year demand creation plan
  • We have assessment tools to help you determine which demand creation approaches are best aligned to your go-to-market strategy
  • We show you the best revenue sources, and how you should be resourcing against them
  • We review and provide feedback on demand leaders’ plans
  • We help you develop global plans that take into account regional regional requirements and resource variations.
  • We provide benchmark data on to support your planning efforts (e.g. conversion rates, average deal size)
  • We help you determine if you’re aiming for the right level of demand creation contribution

Key Issues

Do you have the right strategy for demand creation given your go-to-market objectives and needs?

Do you know how to properly resource various demand creation approaches, with the right people, technology and budget?

Do you have the right allocation of resources to support your demand creation strategy?

Do you have enough resources to follow up on the demand that your efforts will bring in?

How do you articulate your fiscal year plan to key stakeholders in the company?

Have you built a demand map, potentially by region or market, with clearly prioritized accounts and buying groups that sales is on board with?

The SiriusDecisions Advantage

With years of practitioner experience, proven templates and methodologies, we help marketing leaders build out the optimal demand creation strategy for their organization and develop the right allocation of resources, globally and regionally, to support that plan.


Results You Can Expect

A clearly articulated demand strategy and plan, based on your current go-to-market objectives and needs

A properly resourced team to support your demand creation approaches

Aggressive yet achievable goals for your team

Alignment between sales and marketing leadership on targets, plans, measurement and expectations, across all of the markets marketing supports

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