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Digital Trends and Innovative Techniques

SiriusDecisions helps demand marketers stay ahead of trends and new developments in demand creation technologies and tactics. This allows them to be more proactive in gaining support from internal stakeholders, thus cultivating a reputation of inspiration and leadership among their team and the wider organization. Additionally, we help marketers identify the most appropriate markets and approaches to use when piloting new techniques.

How SiriusDecisions Helps

  • We stay ahead of trends and new developments in demand creation technologies and tactics
  • We help marketers be more proactive in gaining support from internal stakeholders rather than reactively responding to this group
  • We help marketers cultivate a reputation of inspiration and leadership among their team and by the organization
  • We review program plans and assets to identify opportunities for testing and improvements
  • We help marketers identify the most appropriate markets and approaches to use when piloting new techniques

Key Issues

Are you aware of the newest innovations in the b-to-b demand creation space? Are you aware of the viability and maturity of these techniques across the different markets you target?

Do you know how to pilot new techniques in a way that proves or disproves the fact that it’s worth the investment?

Are you supporting a digital transformation within your organization? If so, what stage are you on your journey?

Do you know what techniques and technologies your peers are leveraging, and where they have found success?

The SiriusDecisions Advantage

With years of practitioner experience, proven templates and methodologies, we help marketing leaders exploit emerging digital and non-digital tactics and innovation to reach and engage new buyers while maintaining compliance with local regulations.

 

Results You Can Expect

Best practices on the newest, latest techniques and technologies in the demand creation space

Guidance on how local regulations may impact the adoption of a new technique

A better understanding of what techniques and technologies you should pilot, and how to measure whether they are the right fit for your organization

Guidance and justification to break out of doing the same old thing and innovate with new tactics

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