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Technology and Services for Demand

SiriusDecisions helps demand marketing leaders collaborate with marketing operations to implement and justify investments in new marketing technologies. We use standard business requirement guides to identify technologies and service providers that support global and regional priorities, and review and provide feedback on technology investment decisions. We also provide data and research on the demand creation technologies and service providers used across the b-to-b demand creation space.

How SiriusDecisions Helps

  • We help you collaborate with marketing operations to implement and justify investments in new marketing technologies
  • We have standard business requirement guides to help you identify technologies and service providers that support your priorities, globally and regionally
  • We review and provide feedback on your technology investment decisions
  • We provide evaluation support for new or changing technology and service providers
  • We help you maximize the value of your investment by driving user adoption
  • We provide data and research on the demand creation technologies and service providers that your peers are investing in

Key Issues

What does your business require to effectively drive buyer engagement?

Are you wondering if you actually need anything more than a simple marketing automation platform in your tech stack?

What internal and external service providers should you be working with?

Do you have access to the right data to globally and regionally properly segment your audience, personalize interactions and measure performance?

Do you know if the technologies you are interested in will integrate with those already in place at your organization?

Do you know if the technologies you are interested in can support the requirements of your teams globally and regionally?

Do you understand the costs or risks associated with making changes to your technology or service provider strategy?

Success Stories

"The Scope of Demand Creation Model helped us zero in on the areas where we can best support each region and build a process to deliver that support."


Cheryl Lange, Global Planning Manager
Read client story here

The SiriusDecisions Advantage

With years of practitioner experience, proven templates and methodologies, we help marketing leaders determine the optimal demand creation tech stack for their organization – from providing guidance on pilots to help with driving user adoption.

 

Results You Can Expect

Insight and guidance into the technology categories you should be paying attention to and what providers support your individual use cases, globally and regionally

Confidence in your investment decisions, backed by data, to move forward with new demand creation technologies and service providers

Defined business requirements to help navigate your technology purchases

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