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Designing and Executing Growth Strategies

What actions and investments should I prioritize to drive scalable, repeatable revenue?

Organizations need to survive, thrive and continuously re-invent themselves to keep up with or jump ahead of the competition within rapidly changing markets. Intelligent growth is the fundamental tenet of SiriusDecisions’ research strategy and the advice we provide to our clients. SiriusDecisions helps b-to-b leaders drive functional alignment and operational effectiveness within the organization’s revenue engine – primarily the marketing, sales and product functions – to maximize growth and profitability.

What Our Clients Say

“SiriusDecisions is an outstanding partner because this is just what they do. The fact that they’ve got deep expertise and they’ve got client success stories across all of these different domains helps us move more quickly.”


Dan Starsinic, VP of Corporate Communications, Siemens

SiriusDecisions worked with Siemens to help the organization better understand the buyer’s journey, identify its demand type, develop personas and leverage the SiriusDecisions Demand Waterfall® to generate revenue at an increasing rate.

Read client story here
Faster-growing organizations are 40 percent more likely to have new or revised routes to market highly influence their marketing strategy over the next two years.<br /><br />&ndash;The SiriusDecisions Command Center®

Let Our Research and Advice Guide You

Identifying and focusing on the right priorities is vital to the success of this type of transformation. These areas of focus are the building blocks of successful implementation. Here are our recommended initial priorities for this transformation:

Marketing Strategy and Investment

Planning Management and Budget

Product Portfolio Investment Decisions

Sales Strategy

Sales Planning

We Can Help

SiriusDecisions helps clients solve their business challenges through a retainer-based subscription to b-to-b research with access to benchmark data and experienced practitioners. In the context of this transformation, we suggest supplementing your subscription with onsite strategy sessions and workshops. We start with an assessment of your organization’s capabilities and readiness, then provide integrated consulting and workshops that accelerate adoption and transfer knowledge throughout your organization.