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Digital Transformation

How do I develop the right digital transformation strategy for my organization?

Currently, digital transformation is the buzziest set of buzzwords in b-to-b. In fact, it’s difficult to find an organization not engaged in some kind of transformation. The question is, do organizations truly understand what digital, transformation and digital transformation mean? Managing and implementing a digital transformation is an enterprise-wide initiative that requires careful scoping, planning, funding and sponsorship. SiriusDecisions helps b-to-b leaders with what are sometimes lofty digital transformational ambitions. Many of these initiatives stagnate or under-deliver due to a lack of rigor in the approach and poor alignment across product, sales and marketing. Our research and data help organizations save time and money, and ensure they place the right bets and manage the transformation to achieve optimal results.

What Our Clients Say

“SiriusDecisions helped us understand that we should use business objectives to drive alignment, that not every technology will work as planned, and other learnings that we’ll use to drive our digital future”

Peter McRae, Director of Marketing Technology, TIBCO

Digital programs impacted about half of overall contribution and reduced cost per lead by 80 percent.

Read client story here
Faster-growing organizations spend 30 percent more on mobile applications, 40 percent more on syndicated content and up to 10 percent more on virtual trade shows.<br /><br />&ndash;The SiriusDecisions Command Center®

Let Our Research and Advice Guide You

Identifying and focusing on the right priorities is vital to the success of this type of transformation. These areas of focus are the building blocks of successful implementation. Here are our recommended initial priorities for this transformation:

Customer Insights and Analytics

Demand Program Design, Planning and Execution

Go-To-Market Strategy


Product Portfolio Investment Decisions

We Can Help

SiriusDecisions helps clients solve their business challenges through a retainer-based subscription to b-to-b research with access to benchmark data and experienced practitioners. In the context of this transformation, we suggest supplementing your subscription with onsite strategy sessions and workshops. We start with an assessment of your organization’s capabilities and readiness, then provide integrated consulting and workshops that accelerate adoption and transfer knowledge throughout your organization.