Currently, digital transformation is the buzziest set of buzzwords in b-to-b. In fact, it’s difficult to find an organization not engaged in some kind of transformation. The question is, do organizations truly understand what digital, transformation and digital transformation mean? Managing and implementing a digital transformation is an enterprise-wide initiative that requires careful scoping, planning, funding and sponsorship. SiriusDecisions helps b-to-b leaders with what are sometimes lofty digital transformational ambitions. Many of these initiatives stagnate or under-deliver due to a lack of rigor in the approach and poor alignment across product, sales and marketing. Our research and data help organizations save time and money, and ensure they place the right bets and manage the transformation to achieve optimal results.
Digital programs impacted about half of overall contribution and reduced cost per lead by 80 percent.
SiriusDecisions helps clients solve their business challenges through a retainer-based subscription to b-to-b research with access to benchmark data and experienced practitioners. In the context of this transformation, we suggest supplementing your subscription with onsite strategy sessions and workshops. We start with an assessment of your organization’s capabilities and readiness, then provide integrated consulting and workshops that accelerate adoption and transfer knowledge throughout your organization.
