Emerging Growth Marketing

Growth, Readiness and Strategic Planning

SiriusDecisions helps emerging companies assess and interpret business objectives, facilitate a best-in-class planning process that aligns marketing to company goals and optimize resources to scale for rapid growth.

Key Issues

1. Where do you obtain the data that prepares marketing to scale people, process and technology for rapid growth?
   
2. Is marketing aligned to your company’s plan for growth?
   
3. Do you have visibility into how your performance compares against peers?
   
4. Do you have a planning process that supports each route to market (e.g. direct, ABM, channel)?

How SiriusDecisions Helps

• We provide resources to help organizations assess, prioritize and optimize their marketing plan for rapid growth.
  
• We facilitate a best-in-class planning process that aligns marketing to how the company plans to grow.
  
• We provide peer benchmarks and insights for 650 data points across product, marketing and sales to fuel the planning process.

The SiriusDecisions Advantage

Their extensive work with marketing leaders at emerging companies has given our analysts the expertise to develop a unified, actionable plan for growth that is specifically designed for small and nimble marketing teams.

Marketing Execution

SiriusDecisions helps emerging companies execute on a data-driven marketing plan that optimizes lead management and allows for the biggest impact on the business.

Key Issues

1. Do you have a clearly defined lead management process that includes shared nomenclature and an agreed upon handoff between sales, product and marketing?
   
2. Is your technology ecosystem capable of supporting your marketing programs?  
   
3. Are your activities connected and coordinated across each of the marketing roles (brand, digital, events)?

How SiriusDecisions Helps

• We help sales and marketing teams agree on a shared lead management process.
  
• We provide data-driven guidance on establishing the best infrastructure to support your team’s people and processes, while avoiding technology saturation.
  
• We provide detailed workflows, templates and tools to facilitate execution of integrated campaigns, programs and tactics.

The SiriusDecisions Advantage

Through their extensive work with marketing leaders at emerging companies, our analysts have developed the resources to foster alignment between sales and marketing; execute integrated marketing campaigns, programs and tactics; and leverage technology in a way that is optimal for small, nimble marketing teams.

Performance Measurement

SiriusDecisions helps emerging companies assess and interpret data, determine what to communicate and report on; and use insights to improve business performance.

Key Issues

1.  Do you know what you should be measuring?
   
2.  How do you show marketing’s contribution to the business?
   
3.  How can you change the perception that marketing is only important at the top of funnel?

How SiriusDecisions Helps

• We provide guidance on the KPIs and metrics that are most relevant for marketing dashboards.
  
• We provide a structured approach to the strategy, execution and evolution of emerging company measurement.
  
• We help emerging companies change the internal perception of their marketing function from cost center to revenue marketing function

The SiriusDecisions Advantage

Their extensive work with marketing leaders at emerging companies gives our analysts the expertise to help small, nimble marketing teams identify the critical metrics they should track and translate the results into marketing’s impact on overall business performance.

Revenue Marketing

SiriusDecisions helps emerging companies translate their marketing plan into a set of programs and tactics that drive awareness, create demand and enable sales to engage and convert prospects and customers.

Key Issues

1. Do you have clarity on who’s providing product marketing deliverables?
   
2. Do you have access to buyer insights that can fuel marketing programs and tactics that resonate with buyers?
   
3. Is your content and messaging aligned to the buyer’s journey?   

How SiriusDecisions Helps

• We provide a step-by-step process for translating the annual marketing plan into campaigns, programs and tactics that support revenue goals.
  
• We use data to define and inform the activities that influence your target audience.
  
• We prepare your team to execute the lead management process.

The SiriusDecisions Advantage

Through their extensive work with marketing leaders at emerging companies, our analysts have developed resources and best practices to move your marketing efforts from tactical activities planned in isolation to coordinated activities planned at a strategic level.