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Audience Planning

SiriusDecisions helps emerging companies translate their marketing plan into a set of programs and tactics that drive awareness, create demand and enable sales to engage and convert prospects and customers.

How SiriusDecisions Helps

  • We provide a step-by-step process for translating the annual marketing plan into campaigns, programs and tactics that support revenue goals.
  • We use data to define and inform the activities that influence your target audience.
  • We prepare your team to execute the lead management process.

Key Issues

Do you have clarity on who’s providing product marketing deliverables?

Do you have access to buyer insights that can fuel marketing programs and tactics that resonate with buyers?

Is your content and messaging aligned to the buyer’s journey?

Success Stories

OneLogin successfully launched a new product to a new market segment with a disciplined approach comprising eight activities across its marketing, sales and product teams.

Read client story here

The SiriusDecisions Advantage

Through their extensive work with marketing leaders at emerging companies, our analysts have developed resources and best practices to move your marketing efforts from tactical activities planned in isolation to coordinated activities planned at a strategic level.


Results You Can Expect

A step-by-step guide to executing the marketing plan

An audience-centric marketing approach based on buyer insights

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