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Growth, Readiness and Strategic Planning

SiriusDecisions helps emerging companies assess and interpret business objectives, facilitate a best-in-class planning process that aligns marketing to company goals and optimize resources to scale for rapid growth.

How SiriusDecisions Helps

  • We provide resources to help organizations assess, prioritize and optimize their marketing plan for rapid growth.
  • We facilitate a best-in-class planning process that aligns marketing to how the company plans to grow.
  • We provide peer benchmarks and insights for 650 data points across product, marketing and sales to fuel the planning process.

Key Issues

Where do you obtain the data that prepares marketing to scale people, process and technology for rapid growth?

Is marketing aligned to your company’s plan for growth?

Do you have visibility into how your performance compares against peers?

Do you have a planning process that supports each route to market (e.g. direct, ABM, channel)?

Success Stories

Calero transformed its marketing function from three teams focused on single products to a unified, buyer-centric and solution-focused revenue marketing function capable of operationalizing the company’s new brand messaging to support rapid growth.

Read client story here

The SiriusDecisions Advantage

Their extensive work with marketing leaders at emerging companies has given our analysts the expertise to develop a unified, actionable plan for growth that is specifically designed for small and nimble marketing teams.

 

Results You Can Expect

Marketing gaps identified, addressed and optimized

Effective allocation of scarce resources

Preparation for growth inflection points

Additional Offerings

Account-Based Marketing Pathway

Campaign Planning Pathway

Digital Strategy and Planning Pathway

Analytics Preparedness Process Workshop Overview

Analytics-driven Marketing Process Workshop

Digital Type Assessment Overview

Market Distribution Analysis Project

Marketing Organization Strategy and Design Project

Marketing Technology Assessment

Propensity to Buy / Cross-sell / Up-sell Analysis Project

Propensity to Renew or Cancel Analysis Project

Return on Marketing Investment Project

SiriusDecisions Analytics: Total Addressable Market Overview Project

The SiriusDecisions Revenue-growth Assessment

Summit

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Summit Europe

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