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Marketing Execution

SiriusDecisions helps emerging companies execute on a data-driven marketing plan that optimizes lead management and allows for the biggest impact on the business.

How SiriusDecisions Helps

  • We help sales and marketing teams agree on a shared lead management process.
  • We provide data-driven guidance on establishing the best infrastructure to support your team’s people and processes, while avoiding technology saturation.
  • We provide detailed workflows, templates and tools to facilitate execution of integrated campaigns, programs and tactics.

Key Issues

Do you have a clearly defined lead management process that includes shared nomenclature and an agreed upon handoff between sales, product and marketing?

Is your technology ecosystem capable of supporting your marketing programs?

Are your activities connected and coordinated across each of the marketing roles (brand, digital, events)?

Success Stories

Calero revived and established market leadership in a dormant technology solution category to differentiate itself and enable rapid growth.

Read client story here

The SiriusDecisions Advantage

Through their extensive work with marketing leaders at emerging companies, our analysts have developed the resources to foster alignment between sales and marketing; execute integrated marketing campaigns, programs and tactics; and leverage technology in a way that is optimal for small, nimble marketing teams.


Results You Can Expect

A clearly defined lead management process to guide marketing, lead qualification teams and sales

A balanced technology stack that supports marketing and company initiatives

Campaigns, programs and tactics that align to marketing goals and influence your target audience

Take Action