A great brand captures the essence of an organization and acts as a system of meaning and values that guides strategic decisions and everyday behavior for employees. However, for many organizations, the brand can become muddled, thus creating an inconsistent and frustrating customer experience. SiriusDecisions empowers b-to-b marketers to support the creation of an inspiring brand, resulting in strong customer engagement throughout all phases of the post-sale lifecycle.
SiriusDecisions helped Duff & Phelps execute an orderly brand transition and smooth customer experience after two acquisitions.
SiriusDecisions helps clients solve their business challenges through a retainer-based subscription to b-to-b research with access to benchmark data and experienced practitioners. In the context of this transformation, we suggest supplementing your subscription with onsite strategy sessions and workshops. We start with an assessment of your organization’s capabilities and readiness, then provide integrated consulting and workshops that accelerate adoption and transfer knowledge throughout your organization.