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Marketing Planning and Investment

SiriusDecisions provides marketing leaders with a best-in-class approach for developing annual marketing operating plans that align to a company's overall business goals and clearly define priorities, campaign strategies and valued business results. We help CMOs shine through a fundamental understanding of the challenges they face, having been there ourselves, and our ability to pair in-depth relevant data with the models and frameworks we've developed to deliver results that truly set SiriusDecisions apart from our competitors.

How SiriusDecisions Helps

  • We guide CMOs through the development and execution of their marketing planning process
  • We provide investment decision support and validation
  • We give CMOs insights and models to facilitate cross-functional alignment, optimize performance and drive growth
  • We connect CMOs to a community of peers who have the same opportunities and challenges
  • As experienced marketing practitioners, we understand CMOs’ challenges firsthand

Key Issues

How do you create an integrated marketing plan vs. a collection of different plans and develop a marketing plan that’s aligned with product and sales plans?

How do you optimize the marketing planning process?

How do you make and defend investment decisions?

How do you get organizational buy-in and deliver results quickly?

How do you create focus by determining what marketing will and won’t do?

Success Stories


By confirming its current growth strategy pillars, assessing its readiness to execute, and strategically applying SiriusDecisions’ frameworks and templates, Alfresco created a foundation for ensuring sustained alignment beyond the planning process – all the way through execution.

Read client story here

The SiriusDecisions Advantage

Our extensive engagements with B2B CMOs and the experience we’ve gained through many years spent as practitioners give us a unique vantage point. We have a close and clear view of what is working in the field, which we can readily adapt and improve for our clients.


Results You Can Expect

Increased likelihood of plan and budget approval

Concise planning processes that align to business objectives

Revenue increases due to cross-functional go-to-market strategy planning

Improved investment decision-making

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