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Marketing Roles, Responsibilities, and Structure

SiriusDecisions helps marketing leaders adopt design models and decision frameworks to develop the right organizational structure and the best allocation of resources to improve overall marketing performance and deliver target results. We have the data and b-to-b expertise to create the ideal design and resource allocation structure for today and for tomorrow.

How SiriusDecisions Helps

  • Our organization design models and decision frameworks offer assessments to inform the organizational design process
  • Peer-to-peer investment data regarding functions and roles can be used to support the business case for required changes
  • Our benchmark data of similar organizations can identify gaps and potential areas for adjustment
  • Our organizational design models can be customized to reflect the specific needs of the client organization
  • We offer examples of organizational charts with pros/cons
  • We provide an understanding of emerging roles and functions that should be reflected as a new organization is designed

Key Issues

Does your marketing organization structure and operating model best fit your business needs?

Is it challenging to gain clarity and buy-in on the right resource allocation and distribution?

Do you make organizational design decisions that are restricted by existing organizational charts?

Do you worry about designing a new organization that can’t scale?

Do you worry about friction across global, regional and local teams that can emerge from unclear operating models?

How can you ensure organizational design is approached in a holistic way by looking at structure, process and competencies/people required to support an organization’s business objectives?

Success Stories


"SiriusDecisions has helped us with big-picture thinking: What is our market ecosystem? How do we test for readiness? How do we prioritize? How do we assess and find the most impactful implementations for sales and marketing?"

Former SVP, Marketing & Sales Enablement

Read client story here

"Using the Marketing Enablement Process Model from SiriusDecisions has given us a place for shared understanding for the teams to reference. It's a roadmap of what we’re doing as a function."

Zoe Mol,VP Global Marketing and Conferences

Read client story here

The SiriusDecisions Advantage

We have the benchmark data, organizational design support tools and frameworks and backbone of B2B expertise to not only create the right organizational structure and resource allocation for today but also anticipate changes needed for tomorrow.


Results You Can Expect

A cohesive and well-aligned marketing organization

Improved efficiency, effectiveness and overall marketing performance

An organizational design that can scale, minimizing the waste of frequent re-organizations

An organization with clear roles and responsibilities across its functions at all levels - global, regional, local

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