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Best-in-Class Processes and Agile Marketing

SiriusDecisions helps marketing operations leaders audit and optimize their marketing processes, and provides guidance on applying an optimized agile methodology to marketing. We help marketing teams adopt best practices in areas like lead management, planning and budgeting, and build an end-to-end marketing workflow process where individual processes fit within a larger ecosystem.

How SiriusDecisions Helps

  • We provide guidance on how marketing operations leaders can audit and optimize their marketing processes
  • We provide guidance on applying an optimized agile methodology to marketing
  • We help marketing teams adopt best practices in lead management, planning, budgeting and other areas
  • We share business requirements for automating standard marketing workflows
  • We have templates and guidance to share on process intake to improve efficiency
  • We provide process participants with recommendations on roles and responsibilities
  • We help marketing teams build an end-to-end marketing workflow process, where individual processes fit within the larger ecosystem
  • We provide assistance in identifying where agile marketing can be the most beneficial to your organization

Key Issues

Do you feel marketing is operating as efficiently as it could be?

Do you have standard, defined marketing processes? If so, do any of those processes have major execution gaps?

Are you able to respond to requests and execute against your marketing plan as fast as needed?

Does your marketing team use or are they considering agile marketing methodology?

Does your marketing operations team have a role in improving processes?

Does your marketing operations team operate as the project management office?

The SiriusDecisions Advantage

SiriusDecisions is the expert in helping marketers engineer seamless workflows and effective business processes to ensure that the marketing function is agile and outperforms the competition.

 

Results You Can Expect

Clear identification of process ownership and opportunities to improve processes

More efficient, agile operation of marketing

Greater visibility into marketing project status

Clear establishment of service-level agreements between internal service providers and internal customers

The ability to more quickly execute on the marketing plan and determine what is working and what is not

Reduction in gaps and overlap, and improved handoffs within process workflows

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