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Data Management

SiriusDecisions helps marketing operations leaders pull different information streams together in a proactive way, so that data is easily accessible throughout the organization. This means changing the culture of an organization to be more data-driven, bringing clarity to and comprehension of data management, providing a framework for establishing a data strategy, and using tools for evaluating data vendors. We also help select the appropriate data architecture for the organization and establish enterprise-wide policies for data privacy compliance.

How SiriusDecisions Helps

  • We help teams pull different information streams together in a proactive way, so that data is easily accessible throughout the organization
  • We help change the culture of an organization to be more data driven
  • We bring clarity to and comprehension of data management
  • We provide a framework for establishing a data strategy
  • We have developed tools for evaluating data vendors
  • We help determine the resources needed to support your given data strategy
  • We have an assessment tool that helps marketing leaders select the appropriate data architecture for their organization
  • We help you establish enterprise-wide policies for data privacy compliance
  • We help your team maintain compliance through the intake, storage, usage, maintenance and disposal of data
  • We help you create a processed approach to incorporate future regulations as they come down the road

Key Issues

How effective is data in supporting your marketing activities?

Is your data unified and easily accessible to those who need quick access, or is it siloed and scattered throughout the organization?

Do you have well-defined information requirements on what team’s data needs?

Is your team able to make use of the data that you are serving up to them?

Is there a role at your organization dedicated to managing data? Is there any cross-functional data governance council?

Do you have policies in place to account for global data privacy regulations?

Have you considered or are you using enterprise-wide preference management technologies?

Success Stories

"By leveraging best-in-class guidance and frameworks, FIS moved to a consistent consent model that ensures compliance and drives greater contact engagement and results."


Former Vice President Global Demand Centre & Marketing CTO


Read client story here

The SiriusDecisions Advantage

SiriusDecisions helps marketing leaders articulate and catalog their organization's insight requirements, source that data, improve the data's quality, and develop a unification strategy that distributes it to those who need access.

 

Results You Can Expect

Improved demand creation and conversion rates resulting from better data

Significant financial savings from rationalizing and selecting the best vendors

Improved team productivity

Lower exposure to data privacy risks

Clarity out of confusion around marketing data management

Sales and marketing alignment on data contact policies

Improved digital marketing interactions with clients and prospects

The ability to make business decisions informed by data

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