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Marketing Operations Functional Design and Development

SiriusDecisions helps marketing operations leaders use benchmark data and best practices to define marketing operations priorities. We supply role profiles and responsibility matrices to inform job scope, and offer maturity and competency assessments to deliver the value of a fully functioning marketing operations team.

How SiriusDecisions Helps

  • We offer benchmarking and best practices to define marketing operations priorities
  • We supply role profiles and responsibility matrices to inform job scope
  • We offer maturity and competency assessments to deliver the value of a fully functioning marketing operations team
  • We can help you build a roadmap for the establishment of a marketing operations team
  • We provide research and guidance to help make the case for marketing operations
  • We provide benchmark data for investment allocation on headcount and programs

Key Issues

Do you need to define the marketing operations structure and its role?

How do you justify the contributions of a marketing operations team and measure its performance?

Do you know what marketing operations should be responsible for doing? And what responsibilities are better owned by other marketing teams?

Is your staff resourced appropriately to support the marketing operations function?

Is your marketing operations function closely aligned to the vision of the CMO?

Do you struggle to deliver operations support to the wider marketing team across multiple regions and time zones?

How well do you coordinate your marketing operations tasks with those of your sales operations teams?

Success Stories

"We have accelerated our transformation through our partnership with SiriusDecisions. The SiriusDecisions tools have been so valuable in that they have enabled us to build a function from scratch and help our marketing team deliver its commitment to the business."


Joanna Rogers, Vice President of Marketing


Read client story here

The SiriusDecisions Advantage

SiriusDecisions provides an exhaustive source for research in the marketing operations area, helping clients create a marketing operations structure that delivers value, builds internal credibility and contributes to marketing’s success. Our singular focus on b-to-b, depth of research and investment in analysts is powerful and unmatched in our industry.

 

Results You Can Expect

An optimized, better aligned marketing operations function

Clearly identified priorities and aligned responsibilities for the team

Marketing operations personnel development and career paths

Better collaboration across marketing

A business case for investment in a marketing operations function

Take Action