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Marketing Technology Stack

SiriusDecisions helps marketing operations leaders evaluate their current technology and pinpoint how it’s supporting the organization and its goals, and build a roadmap for future technology purchases by defining gaps, articulating business requirements and prioritizing options. Additionally, we help them understand their role in technology management and how to collaborate across teams to ensure the right technology acquisition process is in place.

How SiriusDecisions Helps

  • We provide an assessment tool to help you evaluate your current technology and pinpoint how it’s supporting your organization and its goals
  • We help marketers build a roadmap for future technology purchases by defining gaps, articulating business requirements and prioritizing their options
  • We define purchasing and operational steps for technology investments
  • We help marketers understand the right set of vendors that address their business requirements
  • We help marketing operations leaders understand their role in technology management and how to collaborate across teams to ensure the right technology acquisition process
  • We provide a common set of business requirements for a variety of priorities in the marketing organization that help guide their technology decisionmaking
  • We provide a benchmark assessment for determining if you are spending too much or too little on technology, and whether or not your investments are in the right areas
  • We provide guidance on planning for change management for large projects – such as technology implementations

Key Issues

Do you have a long-term vision for how your marketing tech stack should look?

Do you understand the gaps or redundancies in your current marketing tech stack?

Do you know what technologies you should consider buying next?

Are you challenged by the explosion of technology in marketing?

Are your technology purchases disengaged from strategic considerations?

Is marketing operations stepping up to govern tech purchases?

Would you like to bring greater technological innovation into your marketing organization?

Success Stories

"SiriusDecisions helped us understand that we should use business objectives to drive alignment, and that not every technology will work as planned."


Peter McRae, Director of Marketing Technology


Read client story here

The SiriusDecisions Advantage

SiriusDecisions is the leader in marketing and sales processes. It is this expertise that shapes our technology perspective to focus first on identifying business priorities, build business requirements for those priorities and then help organizations select technology to address the relevant needs.

 

Results You Can Expect

Rationalized technology spend for optimal use

Identified and rationalized redundant technologies

Identified gaps where technology is not providing value

A multi-year roadmap for tech purchases to help ensure current and future success

A clear implementation process for new technologies

Well-defined business requirements and a logical vendor selection process

Clearly defined roles and responsibilities in technology planning

Clear understanding of which current technologies should be working together

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