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Planning and Budget Management

SiriusDecisions helps marketing operations leaders translate marketing’s goals into measurable outcomes – with models and tools that guide clients to follow best-in-class planning processes and align operating budgets. We also help organizations define their campaign taxonomy and drive agreement on what a needs-based campaign should look like. We link marketing measurement to the organization’s marketing plan and budget, and guide the development of a campaign structure that can be tracked as a campaign proceeds.

How SiriusDecisions Helps

  • We help translate marketing’s goals into measurable outcomes
  • Our models and tools help clients follow best-in-class planning processes and align operating budgets
  • We help organizations define their campaign taxonomy and drive agreement throughout the organization on what a needs-based campaign should look like
  • We link marketing measurement to the organization’s marketing plan and budget, and guide the development of a campaign structure that can be tracked
  • We provide flexible templates for plan development
  • We provide methodologies for budget tracking and control

Key Issues

Do you need to translate your CMO’s marketing strategy into an articulated plan?

Do you have clear processes and deliverables in place to create an effective, long-term marketing plan?

Is there a role at your organization that coordinates the planning and budgeting process on behalf of the CMO? Is measurement, data and technology integrated into the process?

Is the definition of a campaign and supporting programs well understood throughout your organization?

How do you choreograph a needs-based, integrated campaign creation process?

Once the marketing campaign strategy is determined, do you have a framework you follow to orchestrate it?

Are you struggling to plan marketing investments that are tied to business priorities?

Success Stories

 

"By working with SiriusDecisions, we now have an approach where we really produce killer content, which is at the heart of all of our lead generation campaigns."


Former Sr. Marketing Campaigns Manager EMEA


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“We have completed five mergers or acquisitions in the last 18 months and SiriusDecisions helped us to connect the dots within this very sophisticated organizational structure. The overall story is how fast we were able to go from zero to enabled.”


Former SVP Marketing and Sales Enablement


Read client story here

The SiriusDecisions Advantage

We are the industry standard for b-to-b marketing planning, with the tools and advisory capabilities to make successful plans. We have developed an end-to-end toolkit for marketing leaders to help them with planning and budgeting that spans high-level strategy and in-depth tactics.

 

Results You Can Expect

Better alignment between marketing executives and the marketing execution team around the marketing plan and how to measure performance

A standard way of reviewing marketing and campaign plans

A budget that is aligned to the marketing plan

A campaign framework that drives higher contribution, conversion and velocity

Plans that can be used as communication tools to drive alignment throughout the business

Clear roles and responsibilities in the campaign planning process

A prescriptive approach to planning

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