Best-in-Class Processes and Agile Marketing

SiriusDecisions helps marketing operations leaders audit and optimize their marketing processes, and provides guidance on applying an optimized agile methodology to marketing. We help marketing teams adopt best practices in areas like lead management, planning and budgeting, and build an end-to-end marketing workflow process where individual processes fit within a larger ecosystem.

How SiriusDecisions Helps

• We provide guidance on how marketing operations leaders can audit and optimize their marketing processes
• We provide guidance on applying an optimized agile methodology to marketing
• We help marketing teams adopt best practices in lead management, planning, budgeting and other areas
• We share business requirements for automating standard marketing workflows
• We have templates and guidance to share on process intake to improve efficiency
• We provide process participants with recommendations on roles and responsibilities
• We help marketing teams build an end-to-end marketing workflow process, where individual processes fit within the larger ecosystem
• We provide assistance in identifying where agile marketing can be the most beneficial to your organization