Marketing Technology

SiriusDecisions helps marketing operations leaders evaluate their current technology and pinpoint how it’s supporting the organization and its goals, and build a roadmap for future technology purchases by defining gaps, articulating business requirements and prioritizing options. Additionally, we help them understand their role in technology management and how to collaborate across teams to ensure the right technology acquisition process is in place.

How SiriusDecisions Helps

• We provide an assessment tool to help you evaluate your current technology and pinpoint how it’s supporting your organization and its goals
• We help marketers build a roadmap for future technology purchases by defining gaps, articulating business requirements and prioritizing their options
• We define purchasing and operational steps for technology investments
• We help marketers understand the right set of vendors that address their business requirements
• We help marketing operations leaders understand their role in technology management and how to collaborate across teams to ensure the right technology acquisition process
• We provide a common set of business requirements for a variety of priorities in the marketing organization that help guide their technology decisionmaking
• We provide a benchmark assessment for determining if you are spending too much or too little on technology, and whether or not your investments are in the right areas
• We provide guidance on planning for change management for large projects – such as technology implementations