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Measurement and Analytics

SiriusDecisions provides marketing operations leaders with a process for building meaningful dashboards and measurement deliverables, and can help identify the right metrics to serve the needs of the business. We also help teams articulate what’s needed to build better measurement capabilities, focus their limited resources to develop an efficient measurement approach, and select the best methods for analyzing clients, prospects and markets.

How SiriusDecisions Helps

  • We have a process for building meaningful dashboards and measurement deliverables
  • We can help you identify the right metrics to serve your business needs
  • Our targeted dashboard assessments inform customized recommendations
  • We help teams articulate what’s needed to build better measurement capabilities
  • We help clients focus their limited resources to develop an efficient measurement approach
  • We help clients select the best analytics methods for analyzing their clients, prospects and markets

Key Issues

Have you been asked to quantify marketing’s business impact?

Is your organization struggling to agree on the right set of metrics?

Do you need to construct a better set of dashboards?

Do your stakeholders need more visibility into marketing’s performance?

Do your stakeholders know how to make adjustments based on the reporting that you provide?

Are you or your team overwhelmed with ad hoc reporting requests?

Are you able to analyze your prospects, clients and target markets in a way that allows you to make better business decisions?

Success Stories

 

"Data - or fact -based insights are “ meaningful story regarding marketing contribution to the achievement of key business objectives. They facilitate a narrative based on impact and operational metrics."


Fiona Nolan, Senior VP of Global Marketing


Read client story here

"We needed to gain better visibility into our investments and performance, and with the help of SiriusDecisions, we were able to assess our current state and improve."


Former Sr. Strategic Consultant for Marketing Planning & Accountability


Read client story here

Explore the Technologies and Services That Drive the B-to-B Revenue Engine

The SiriusDecisions B-to-B Technology Universe organizes technology and services around the disciplines of the revenue engine: marketing, sales and product. Our coverage is then further aligned to the priorities of our clients within those disciplines.

Measurement and Analytics

Explore the technology and services that SiriusDecisions recommends to enable you to solve for this specific priority.

  • Marketing performance analytics

    Helps assign won revenue values back to the marketing tactics with which buyers engaged along their path to purchase.

The SiriusDecisions Advantage

SiriusDecisions understands more about how to successfully measure the marketing function than anyone else. Due to our in-depth work with hundreds of b-to-b marketing teams, we have deep insights into what metrics and approaches work best, and can share prescriptive guidance on how to use data to drive business decisions.

 

Results You Can Expect

Meaningful dashboards that are accepted and adopted by their users, thus leading to more confident decisionmaking

Access to relevant measurement with less time and less waste

Enhanced dashboards that are properly tied to business objectives

A better understanding of target markets, clients and prospects through insightful analytics

Analytics that fuel a data-driven, insight-optimized organization

Additional Offerings

Advanced Measurement SiriusPathway

Aligned Measurement Framework Workshop

Analytics Preparedness Process Workshop Overview

Analytics-driven Marketing Process Workshop

Campaign Framework Workshop

Lead Nurturing Workshop

Marketing Campaign Framework Project

Service-Level Agreements Workshop

Tactic Attribution Project

The SiriusDecisions Revenue-growth Assessment

Summit

Summit APAC

Summit Europe

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