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Measuring the Impact of Marketing Investments

How can I effectively measure the efforts of the marketing function?

Many b-to-b marketing leaders desire greater insight into the impact of marketing to allow for more confident decisionmaking. SiriusDecisions helps b-to-b marketing leaders deliver high-quality visibility into their performance through a process-driven approach that align measurement to specific business needs.

What Our Clients Say

“We needed to gain better visibility into our investments and performance, and with the help of SiriusDecisions, we were able to assess our current state and improve.”


Mike Blood, Sr. Marketing Leader, Dell

Dell utilized SiriusDecisions models and frameworks to establish budget consistency, improve performance measurement and increase insight into marketing investment and ROI.

Read client story here
Faster-growing organizations are 41 percent more likely to measure customer marketing investment and 25 percent more likely to measure marketing spend as a percentage of revenue.<br /><br />&ndash;The SiriusDecisions Command Center®

Let Our Research and Advice Guide You

Identifying and focusing on the right priorities is vital to the success of this type of transformation. These areas of focus are the building blocks of successful implementation. Here are our recommended initial priorities for this transformation:

ABM Measurement

Brand Experience

Content Management and Technology

Demand Management Process

Marketing Reporting and Measurement

We Can Help

SiriusDecisions helps clients solve their business challenges through a retainer-based subscription to b-to-b research with access to benchmark data and experienced practitioners. In the context of this transformation, we suggest supplementing your subscription with onsite strategy sessions and workshops. We start with an assessment of your organization’s capabilities and readiness, then provide integrated consulting and workshops that accelerate adoption and transfer knowledge throughout your organization.