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Monitoring the Performance of the Revenue Engine

How can I build a data-driven organization to effectively measure each function and the entire organization?

Within b-to-b organizations, effective measurement allows leaders to track how value creation efforts are progressing, identify areas that are not developing as planned, and adjust actions taken in response. Measurement can be used to examine many aspects of business performance, from the most highly summarized to the most granular. SiriusDecisions helps b-to-b leaders select the pivotal metrics and organize performance reporting across sales, marketing and product functions.

Let Our Research and Advice Guide You

Identifying and focusing on the right priorities is vital to the success of this type of transformation. These areas of focus are the building blocks of successful implementation. Here are our recommended initial priorities for this transformation:

Marketing Impact

Marketing Reporting and Measurement

Product Innovation and Lifecycle Process

Sales Productivity

Sales Reporting, Analysis and Intelligence

We Can Help

SiriusDecisions helps clients solve their business challenges through a retainer-based subscription to b-to-b research with access to benchmark data and experienced practitioners. In the context of this transformation, we suggest supplementing your subscription with onsite strategy sessions and workshops. We start with an assessment of your organization’s capabilities and readiness, then provide integrated consulting and workshops that accelerate adoption and transfer knowledge throughout your organization.