When b-to-b organizations that have historically sold to small and mid-sized businesses shift to targeting the enterprise-level market – with more-senior buyers and larger budgets – they must review and revise their sales model, personas, go-to-market strategy, pricing and enablement to fit the relevant usage model. SiriusDecisions helps b-to-b leaders develop their strategy while considering the new buying centers’ unique needs, usage patterns and preferences.
SiriusDecisions helped Medidata identify and target top-tier pharmaceutical accounts that would be the best fit for a new ABM program, resulting in a 159 percent increase in marketing sourced demand.
SiriusDecisions helps clients solve their business challenges through a retainer-based subscription to b-to-b research with access to benchmark data and experienced practitioners. In the context of this transformation, we suggest supplementing your subscription with onsite strategy sessions and workshops. We start with an assessment of your organization’s capabilities and readiness, then provide integrated consulting and workshops that accelerate adoption and transfer knowledge throughout your organization.
