When b-to-b organizations that have historically sold to small and mid-sized businesses shift to targeting the enterprise-level market – with more senior buyers and larger budgets – they must review and revise their whole approach – from the products themselves, personas and go-to-market strategy to the pricing and packaging, sales model and enablement. SiriusDecisions helps b-to-b leaders identify the ideal enterprise customer profile and develop a strategy that considers the new buying centers’ unique needs, usage patterns and preferences.
SiriusDecisions helped DXC Technology increase its win rate among the largest, most strategic deals, resulting in over $1B value of new deals.
SiriusDecisions helps clients solve their business challenges through a retainer-based subscription to b-to-b research with access to benchmark data and experienced practitioners. In the context of this transformation, we suggest supplementing your subscription with onsite strategy sessions and workshops. We start with an assessment of your organization’s capabilities and readiness, then provide integrated consulting and workshops that accelerate adoption and transfer knowledge throughout your organization.