When b-to-b organizations that have historically sold their offerings to enterprises shift to targeting smaller buyers, they must review and revise their whole approach – from the products themselves, personas and go-to-market strategy to the pricing and packaging, sales model and enablement. SiriusDecisions helps b-to-b leaders develop their strategy while considering the new buying centers’ unique needs, usage patterns and preferences.
SiriusDecisions helps clients solve their business challenges through a retainer-based subscription to b-to-b research with access to benchmark data and experienced practitioners. In the context of this transformation, we suggest supplementing your subscription with onsite strategy sessions and workshops. We start with an assessment of your organization’s capabilities and readiness, then provide integrated consulting and workshops that accelerate adoption and transfer knowledge throughout your organization.
