SiriusDecisions helps portfolio marketing leaders take a more strategic approach to launch. Our proprietary Strategic Launch Framework provides the key steps for delivering more efficient launches that target the right external and internal audiences – allowing you to reduce your time to market by as much as 78 percent.
How SiriusDecisions Helps
We bring a well-defined process to launch
Flexibility and scope of our PMM model
Clearly articulated roles and responsibilities
Changing mindsets by bringing a fresh perspective to marketing
We focus on what’s missing (gap analysis)
Key Issues
The need for a better launch strategy
Inconsistencies in product launches – e.g. templates and processes, synchronizing with corporate
Lack of clarity about roles and responsibilities and friction with product management
The need for alignment with different functions on a consistent approach
The need for streamlined, more-efficient processes
Marketing lacks a seat at the table
Success Stories
"The keys to our success were to quickly define a new launch process using the Strategic Launch Framework and to leverage templates for launch plans, checklists, roles and responsibilities, activities and deliverables."
We focus on the audience, not the product. We steer clear of Pragmatic, which bypasses sales, needs upgrading and focuses on product management. It makes marketing tactical vs. strategic.
