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Bringing Offerings to Market

SiriusDecisions helps portfolio marketing leaders take a more strategic approach to launch. Our proprietary Strategic Launch Framework provides the key steps for delivering more efficient launches that target the right external and internal audiences – allowing you to reduce your time to market by as much as 78 percent.

How SiriusDecisions Helps

  • We bring a well-defined process to launch
  • Flexibility and scope of our PMM model
  • Clearly articulated roles and responsibilities
  • Changing mindsets by bringing a fresh perspective to marketing
  • We focus on what’s missing (gap analysis)

Key Issues

The need for a better launch strategy

Inconsistencies in product launches – e.g. templates and processes, synchronizing with corporate

Lack of clarity about roles and responsibilities and friction with product management

The need for alignment with different functions on a consistent approach

The need for streamlined, more-efficient processes

Marketing lacks a seat at the table

Success Stories

"The keys to our success were to quickly define a new launch process using the Strategic Launch Framework and to leverage templates for launch plans, checklists, roles and responsibilities, activities and deliverables."

Sales rep at Siemens

Read client story here

The SiriusDecisions Advantage

We focus on the audience, not the product. We steer clear of Pragmatic, which bypasses sales, needs upgrading and focuses on product management. It makes marketing tactical vs. strategic.


Results You Can Expect

Faster time to market

More-content employees

Customer engagement with the product

More-successful launches

Take Action